Hiring Online Blog Writers

Posted on | March 12, 2010 | No Comments

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Professional blog writers normally write articles and blog posts to increase blog traffic and to take the pressure of having to write on a daily basis off your hands. Effective communication, paying attention to detail and creative writing that is both interesting and informative are the basic criteria that is specified while hiring online blog writers.

If you are thinking of hiring blog entry writers like us then it’s obvious that you’re wanting to post articles on a consistent basis and the articles so posted have to be updated regularly so that any information regarding the company or product reaches the potential customer the fastest way possible. A professional writer will engage your target audience and grab their attention.

Research has proved that the attention level of an individual browsing the Internet is similar to that of a 3-year old child and if you do not provide an Internet searcher with information that is interesting and engaging there is a big possibility that they will move to the next article that interests them.

The other big advantage of hiring online blog writers is that it helps you save a lot of time and energy. This will enable you to concentrate on your business, what you do best. A professional can help translate your thoughts and vision about the company into words that will be useful in building greater visibility and brand image.

The writer so hired can also be used to write interesting product descriptions that will help create a buzz about them on the internet. Online internet marketing has emerged as a very effective tool to market your products and services and professional blog writers will help the company achieve its targets by increasing blog traffic to the sites.

Please contact Business Blog Writers if you are looking to get a quote on your blog writing.

Company Blogging

Posted on | March 11, 2010 | No Comments

If you want to set a SEO (Search Engine Optimization) campaign for your company, then the best way to go about doing it is through company blogging. Why?  A corporate weblog is a wonderful way to advertise your brand and it helps to drive internet traffic to your company’s website. Best of all, you not only get the leads, but you also have all the content from your blog for years and years to come.

Blogging is considered a very good option for local businesses and company blogging can be used to promote your product, services or create a buzz in the market about your business. When you start writing a blog you must incorporate some tips on blogging to make it successful.

• Posting regularly – You cannot start with a bang and fizzle out in no time. If you do not post on a regular basis, there is a likelihood that your visitors would stop visiting you and you lose on potential customers.
• Never criticize your competitor or brand – You cannot promote your product or services at the cost of running down your competitor. This is an unethical way of posting blogs and should be best avoided.  Think of a blog as a way to educate about why your product is the best, not why your competitor is horrible.
• Be careful with the language – No one likes reading blogs that have a lot of spelling mistakes and grammatically incorrect sentence formation.  Poor gramar or spelling can be distracting and therefore inhibit the purpose of your message.
• Interesting information – Do you like to read something that is borning and not worth your time? Nobody does, so keep your blog very informative and interesting.
• Be careful of what keywords you use – You just cannot stuff your blog with keywords, with the intention of driving internet traffic to your site. The reader will realize your game plan and will stop visiting you.

You can create a niche clientele by using the blog in a very creative manner. It can be used as a great platform to launch new products and services and build a long lasting relationship with your customers, contact Business Blog Writers to learn how.

Ray Rosewall On Compendium Blogging

Posted on | March 10, 2010 | No Comments

Last week, I interviewed Ray Rosewall, CEO of DaVinci Roofscapes.  As you may have read on our blog, DaVinci came on board with us in December and started to blog with the help of the Compendium team.

 Ray was familiar with  search engine optimization (SEO) and understood the  value of  an effective SEO program.  DaVinci Roofscapes products are targeted at discerning  sophisticated customers who tend to disregard the ads (like the ones that appear on a Google search page on the right hand side and sometimes as the first three “sponsored” results) and migrate to  information that is deemed  relevant to their search by the search engines.

Search engines such as Google increase their value by attracting people to use their engines by delivering relevant and focused results when used.  So search engines are always looking for websites (blogs are websites) that provide fresh relevant information on a regular basis.  

A “blog” is much like a journal, or diary, or a column in a newspaper or a newsletter except that you do not use paper.  Electronic publishing on the internet makes it easier to update your blog frequently and make it accessable to anyone with Internet access.  You might have your favorite column that you read in a newspaper on a daily basis, but now a lot of folks turn to on line blogs for that sort of thing.  However, a business blog is used a little differently.  You want to provide timely relevant information to you customers.  In DaVinci’s case, their customers include homeowners, roofing  contractors, builders, and architects.  So with their blog, they are looking to keep customers up-to-date on new products while educating them about their products at the same time.

Ray mentioned, “From a business standpoint, what I am looking for is a way to make a blog effective as an information tool, but at the same time, use it as a tool that will allow search engines to find us so they can help people who are looking for information that relates to our products..  By using the Compendium blog platform to do the work on keyword selection we are able to accomplish both goals.”

As a manufacturer, DaVinci Roofscapes is not only looking for a way to get new customers, but how to nurture their current customers.   In other words, if a roofer or contractor subscribes to DaVinci’s blog, they will be privy to the technical tips given by Tim Gentry, VP of Technical Services, that they can use to improve their efficiency and the finished roof. 

For example, Tim Gentry can create a post about a Boston Hip and explain why it is the way to go with DaVinci’s product.  By using Compendium, Tim can write the article and use terms and words that will be relevant to the article and to the search engines with Compendium.  As Ray points out, “Our blog educates but also optimizes and improves our visibility with search engines; therefore it’s a win-win.  It’s the marrying of those two things that make it more effective than anything we have used in the past.”

DaVinci Roofscapes decided to go with Compendium because they  provide a platform that allows a business to move from random thought generation to directed focused blogging.  In other words, Compendium gives the writer the tools to help maximize the effectiveness of their content.

When  the writer uses the targeted words and phrases when they blog, the search engines will find that information and make it accessible for free when people search on or around those terms.

Ray mentioned that blogging is an effective communications media that is becoming more widely accepted every day.  “The technically literate  people that are wired in with their smart phones and netbooks  expect  instant access to topical relevant information when they search on the Internet and they don’t want ads anymore.”

By Jenny Dean

Blogging System

Posted on | March 9, 2010 | No Comments

Creating a blog is the easiest part but having a good blogging system will ensure that it is up and running without a need to look back.   You can get that through the software that we recommend. There are a number of options as far as blogging tools and software are concerned and depending on your budget and your specific needs you can choose one that best suits your requirements. A number of big corporations have realized the importance of a corporate weblog as a means to achieve the goals of the marketing deparment.

The various types of blogging tools or platforms that are available are Blogger, Word Press, Movable Type and Expression Engine to name just a few, but as a corporation you want something a little more powerful.  You can get that with Compendium.  Compendium offers each one of these tools and the features of all the other software programs but with an extra boost.

Blogging has come to be recognized as great promotional tool for any business enterprise. Its cost is very less compared to the other conventional forms of promoting or advertising a product or service. There are a number of websites that offer tips on blogging that will make the entire process seem so easy or you can just hire us to do your blog for you.

Corporate Blogging Tips

Posted on | March 8, 2010 | No Comments

A growing number of companies are interacting with customers and employees through blogs. Corporate blogging tips are essentially a guideline that will help you navigate this tricky terrain. Blogs have been used as a medium to launch new products and services, interact with employees, and discuss ideas, trends, strategies, personal insights and corporate news. CEOs of most major corporations all over the world are using blogs as a tool to interact with their team all over the world. You must also submit your blog service to the directory submission sites in a systematic manner in order to increase internet traffic substantially.

The following corporate blogging tips will help you get started

• Blogger Relations Fundamentals – Identify your business goals and create a blog whose strategy is in line with it. You must know how to start and maintain relationships with other bloggers and readers. The more you interact; you will tend to be very successful.
• Provide real analysis – You must create an interest in the news you provide, by making it new, informative and appealing.
• Promote your blog – You have created a great blog with amazing tools but it would be useless if you do not promote it effectively.
• Content creation – Content is possibly the most important feature that will determine whether your blog will be a success or a failure.
• Build relationship and traffic – It takes time and effort to build both relationship and internet traffic and you will need to be patient.

If you are new to blogging and do not know where to start, there are innumerable websites that will help you get all the information you need and tips on blogging will help you get a proper perspective of this very effective internet marketing concept.  Or you can just use Business Blog Writers to do that for you! 

 Tips on blogging include:

• Define the goals
• Keep it simple
• Be consistent
• Research Keywords
• Use free tools
• Proof reading and spell check
• Don’t criticize other blogs or competitors.

All these blogging tips will help you achieve your dream of connecting with the customers. As your blog starts getting more traffic, the profits will start increasing and you will soon realize the potential of your blog.

Interview With Ray Norris Of ItsOKC

Posted on | March 5, 2010 | No Comments

On March 3rd, we interviewed Ray Norris of ITOSkc.  ITOSkc is an awesome non-profit organization that helps small business entrepreneurs with their information technology needs.  It was started in January 2010.

1. What is itsokc? How did you come up with the name?

ITOSkc is a Kansas City based, non-profit organization of Information Technology Professionals dedicated to helping Small Business Owners with their IT needs. ITOSkc is the acronym for “Information Technology Organization of Kansas City”… I came up with it by wanting the title to represent who we are … Also, the ‘ITSO’ portion flows well and will be branded and replicated country wide.

2. How did you get the idea for itsokc?

I wanted to give service (as I have done in other areas ‘Habitat for Humanity, Salvation Army, etc.), but wanted to do something I feel more skilled at.

3. Has it been a rewarding experience?

Super – it is still maturing but as it reveals itself (thru the maturing cycle), I become more excited and pleased.

4. What did you do before ITOSkc?

I was the CIO of major corporations, like, Novastar Financial, Saxon Mortgage and was a freelance consultant for large corporations, leading IT Organizations.

5. What do you see as the most common problem in established websites?

Websites that are already established are stagnant, not alive and servicing their audience well. Most were ill conceived.

6. What do you think is the most important thing for website to have?

Value – the website must continue and extend the value stream of the business. The website user (usually someone collecting information on way to making a decision) must realize the value. Most websites do not create this ‘value connection’ and therefore lose the ‘observer’ quickly; hence high abandonment.

7. How many pages should a website have?

Love that question. 10

8. Any suggestions on how a website should be organized?

Yes – they should be 3 layers deep, there ought to be 3 points per page that lead to the sub pages…. The home page focuses on 3 value connections, each leads to a sub-page which itself focuses on 3 value points, etc….

9. How is a website successful? Is it what the website contains? What the company sells? How they sell it?

Great question! It is one of the channels of extending value to the user/prospect/observer. If the website causes value to be received, it is successful (notice I did not state that it should bring in business… wanna be careful about that).

10. Do you think a business website should have a blog? Why or why not?

Yes – and a blog should be alive and two-way communication between the business and its customers or potential clients… it must create value, cause reflection, and invite participation…

Bio for Ray J. Norris Ray is a freelance Information Technology Consultant with over 25 years of leading large IT organizations. Since 2004, he has been working exclusively as a freelance IT consultant working with companies large and small.  He enjoys working with start-ups and helping them grow.  He loves creating and is happy as an ex-CIO.Ray is the father of one outstanding son, and he also loves to fish, play guitar, read his Kindle, travel, and create.  Learning seems to be his favorite past-time.He was born in North Tonawanda, New York and is one of six siblings. His degree is in Business Information Systems, however, his thesis was on the ‘New Computing Engine – Personal Computers’ (1985).  Ray has been a ‘ground-breaker’ all of his professional career.Ray is passionate about itsokc. The concept of serving the Small Business Community with Professional IT resources is very appealing to him. It just feels right …

Recent Books Ray Has Read: Last Night in Twisted River, Tortilla Flat, Don’t Make Me Think, I Know This Much Is True, Same Kind of Different As Me, Duct Tape Marketing, Inbound Marketing

Corporate Weblog

Posted on | March 4, 2010 | No Comments

A corporate weblog is used by business organizations to reach their goals.  Those goals can be both internal and external. The internal blog is used to interact with employees and within different teams to help identify problems and solutions, discuss new ideas, plans, strategies and goals. Whereas the external blog is used to promote products and services of the company and is considered an ideal platform to share information with the customers.

The success of any company hinges on the sales it creates and a very important tool is lead generation. The quality of the leads generated is as important as the quantity. You’ve gotta make it the core of your marketing strategy. You will need to be visible on the Internet in order to generate the most leads and it is not always easy to do so, due to the huge competition that exists.

You want to identify the customers and their specific needs in order to cater to their demands. You must be willing to experiment, learn and evolve, as you will have to try new things to meet the ever changing requirements. A blogging system like the one we can help you create will help you develop in depth marketing strategies using which you can target specific customers. It will also help you increase traffic to your blog and you can create your own system for your specific needs.

We will help you create a unique lead generation and blogging system that will help you increase your visibility and increase Internet traffic and more business opportunities.  Please contact us with any questions you have.

Tips on Blogging

Posted on | March 3, 2010 | No Comments

You must create a connection with your target audience in order to be successful, of course a few tips on blogging will help you achieve this easily. Blogging is not a one time affair; you must nurture it with correct and interesting information which will help create a long standing relationship with your customer.  How to knock that out is suggested below:

• Discuss new and interesting information – Your blog must bring something new and appealing to the reader. You cannot rehash old stuff and pass it on as your own.
• Plan your blog – You must understand your potential readers and create a blog that will cater to their needs.
• Be consistent – Update your blog on a regular basis.
• Interact with your readers – Create a forum where the reader can share thoughts and pass comments on the blog.
• Positive criticism – There will be readers who will be critical of your blog and you will have to take it in your stride in a positive manner.

After you have decided what you want your blog to do and how you are going to do it, it is very important that you select the best blogging tool that will fulfill your needs and requirements, whether it is uploading images, audio or video, preventing spam or track your readers.  As Business Blog Writers, we have accomplished that very goal and are happy to share it with you.  Please contact us for more information.

You can use any one or a combination of tools to create the blog that will appeal to the most number of people. A very important feature of any blog is content creation. One needs to be very careful with the kind of content that you display on your blog, as it has the potential to create a very big target audience.  So if you are not sure what to write or just don’t think you will have enough information on what to blog about, then please contact us or leave a comment below if you are needing ideas.

Blogging is the most cost effective way to reach customers and a number of companies are using it as an excellent internet marketing strategy. Starting a blog is the easiest aspect, sustaining it over a period of time is difficult but if you are persistent you can achieve great success.

Shane Co.

Posted on | March 1, 2010 | No Comments

Have you heard of Shane Co.?  If you are a radio listener, there is no doubt that you have heard the advertisements from the company’s owner, Tom Shane, inviting you to come into one of their stores.

Shane Co. is a jewelry company that specializes in diamonds, sapphires, rubies and pearls.  You can order from them online or in one of their stores.  Their online ordering process could not be easier.  You can pick from loose diamonds to even customizing your own ring.  They have a live person online to chat with you while you select your favorite style as well. 

With stores in 13 states, there’s a chance that there is a Shane Co. near you, if you are the sort of person that would rather order online.

Shane Co. is an ideal candidate for a blog.  If they had a corporate weblog, then they would get better suited lead generation.  It is hard to qualify the leads that come through their radio advertising, but with a blogging system, they could use geo-targeted keywords to find folks in all 50 states looking for that special gift for their special someone.

With all the fun engagement stories, wedding anniversaires that folks have to share about their Shane Co. jewelry experience, a blog could be a really fun way not only to produce leads for Shane Co., but also could be a great way to create an online community for their customers. Such an online community, could then turn into repeat buyers because of suggestions or ideas that the existing customers get from the other customer.

If your business is ready to blog, please feel free to contact us to learn more.

Kitty Mansions

Posted on | February 26, 2010 | No Comments

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