Static product displays, poor-quality graphics and old or out-of-focus photos will kill any chance you have of instilling confidence in your brand, products and services on the world wide web. Fortunately, most businesses, like yours, embraced e-Commerce basics a long time ago. Even so, there are still ways to enhance your site's traffic and buzz. Here are three content creation tips designed to add polish to your website quickly and easily.
- White space – Creating web content with white space involves the use of bullets and lists, enabling visitors to focus more easily on the features and benefits of your products and services. Breathe new life into your copy with white space.
- Compose copy that's easy to read, in a conversation tone. Web copy should be written for individuals first, search engines second, with no more than 350 words per web page.
- SEO product descriptions are vital in helping draw visitors to your website. Consistent and prolonged usage of SEO and social media optimized (SMO) keywords help determine the overall ranking of your businesses' website, products and services by Google, Yahoo and other major search engines, with the ultimate goal of being listed on the first page.
More than two billion people now surf the Internet. If even a small fraction find your website and heed your call-to-action (CTA) rather than your competitors', you're well ahead, right where you want to be.