Many ecommerce sites that are online retailers of manufactured goods end up copying manufacturer’s descriptions as their products' descriptions. However, this isn't the wisest approach due to the fact that you can be penalized by search engines by having duplicate content from another site. Here are three reasons to have those product descriptions rewritten exclusively for your site and also for SEO purposes:
- More than likely there are other online retailers that are selling the same product – you can make your site stand out not only to the human visitor but also to Google by including a unique SEO product description.
- By outsourcing content from professionals, you can focus on what you do best rather than sitting and writing a bunch of product descriptions!
- When you hire a professional writer you are getting the expertise of not only their writing skills but also their SEO knowledge in how to approach such writer.