3 Tips to Create Saleable Product Descriptions

by Jenny on November 25, 2012

Creating saleable product descriptions for any business website can be a challenge and even more so – a pretty cumbersome project.

Listed below are 3 great tips to create salable product descriptions.

  1. Keywords – as in your blog posts, you want to be sure to include relevant keywords in product descriptions.  Believe it or not, a lot of product descriptions and product description titles forget to include the main noun that describes them.  In other words, let's say you have a pair of socks that you sell on your website and they are called "Toe-holders" or something along those lines.  You might completely forget to call them socks because you are more focused on their given name of "Toe-holders" rather than the most obvious name people would search for "socks" – but the best base is to use these two main keywords both in the description.
  2. Creativity – product descriptions tend to be short – about 150 words – most people don't even read the product description.  So keep it short, keep it creative and keep it fun – to engage the reader to read more of your descriptions.
  3. Details – "the devil is in the detail" – more like the less chance of return is in the details – are you writing product descriptions about purses?  Does it have snap closure or a zipper one?  People who are buying purses care about these things!

Need any help to develop such salable content creation? Reach us at Business Blog Writers for all your business blogging needs.


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