Initially it was only big brands that used to create a website and a blog associated with it to promote their products. But business blogging has become more common now and more and more people are adapting it to advertise their brand and it's products.
The success of blogging can be attributed to its inexpensive nature and the power to reach out to global audience. However, out of millions of blogs only relevant SEO blog posts manage to get good rankings on search engines.
- Inclusion of essential keywords relevant to the product or service you are selling can help your blog get good rankings. There are primary, secondary and tertiary keywords. Primary keywords must appear 2-3 times in a long blog and once in the title as well. Secondary keywords can appear once or twice and tertiary keywords, if any, can appear once or so.
- Including primary keywords to your title alone might not draw a visitor towards your blog. The title must appear catchy and significant to the reader. Most online shoppers judge product descriptions solely on the basis of the title of the same and hence it is important to create great titles.
- If you think including as many keywords as possible to your blog will get you better ranking and lot of readership, then you are wrong. Excessive use of relevant or irrelevant keywords can be considered as keyword stuffing. This can bring the rating of your blog down.
Professional bloggers are familiar with all norms of SEO content writing. Business Blog Writers can help.