5 Business Blog Strategies for Success

by Jenny on March 10, 2011

5 Business Blog Strategies for SuccessAs business blogs gain reputation for being the human aspect of a company, implementing blog strategies becomes the norm. In the plight for a successful corporate blog, it is wise to look for best practices and to look for inspiration from other blogs of note in your industry.

Here are 5 tactics that can lead the way to a successful company weblog:

  1. Write valuable content. Do proper research on the right topics to touch on and present them in a concise but appealing manner to your potential clients and visitors.
  2. Create a brand voice. Keep the tone of your blog, friendly, conversational but firm on points where you can assert your authority in your niche or industry.
  3. Utilize multimedia. Blog writing tools as well as blog writing software are available for your disposal. Use different forms of media to get your point across. Don’t be afraid to mix them up.
  4. Follow an editorial calendar. To keep your posts timely, regular and updated, keep to a schedule as to when you can go in to edit, schedule or publish blog posts.
  5. Acknowledge your sources. You don’t necessarily have to thank them per se, but a courtesy link back will do.

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