5 Corporate Blogging Essentials

by Jenny on January 12, 2011

5 Corporate Blogging EssentialsNow that you have decided to start a company blog, here are some corporate blogging basics for you to keep in mind:

  1. Set up blog objectives. Write down the reasons why you created the blog and from the list, derive your blog’s goals. Your blog must have a direction.
  2. Write content of value. Blog writing may seem easy but in all actuality, it’s not. This is why some companies hire professional bloggers to do the writing for them.
  3. Aim for positivity. Create a blog that can manage criticism with tact and respect. Turn anything negative into a positive. Be constructive on comments and blog posts.
  4. Converse. It’s so much easier to read a blog that has a friendly tone rather than reading something from out of a thesis paper or textbook. A conversational tone engages your reader and encourages them to comment and return to your blog.
  5. Build reader loyalty. there are many ways to go about this. You can have contests, guest posts and more. The idea is not just to reach a target audience but to keep them.

Are you interested to know more about blogging and which blog content to use? Contact us for a quote now.

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