Are You Blogging Blind? Solid Tips to Remove the Blind Fold During Content Creation

by Jenny on May 14, 2013

Blogging and business have become a fundamental part of online marketing. This fact is clearly seen in the number of blogs and website content writers that are constantly being added to the blogosphere. While there is nothing glamorous about a blog, when used incorrectly its content and updates can determine just how blind you are to your audience. A blind blog post is a dangerous post, because it can ruin your brand and sully the reputation you took years or even months to build.

When you know what your audience wants and are able to tailor everything to their needs, then you’ve mastered what is known as “blogging with foresight”. Anything outside of this approach is blogging with a blindfold. So how can your blog reach its full potential without any blindfolds along the way?

1. Know Your Niche and Keywords
Some people find it challenging to determine whether it’s your niche that determines your keywords or vice-versa. The truth is that you first need to know your niche before you can use tools to find relevant keywords. Knowing your niche involves more than just piggy backing on a “popular topic”. To fully understand your niche you need to divide it into various sub-niches to see how they connect. This will involve research into each sub-niche to see the search volumes each month: the higher the search volume the higher the demand. However, a high demand does not mean you will have promising results on your blog. You can only guarantee this when you use the right types of keywords for SEO content writing and keep your posts relevant.

After you’ve determined the niche and different sub-niches the next step is to determine the keywords you want to target. You can type the niche in Google Keyword tool and see which keywords are generated. These keywords give you an idea of the popular sub-niches and consequently the direction your blog should take. However, you can also generate demand around a sub-niche or keywords with low search volume since these are easier to rank than more competitive terms.

2. Listen to Your Audience
Some readers will feel obliged to leave a comment on your blog posts. Ignoring these comments narrows down the potential leads you can generate from others. An unanswered comment sends a negative signal to readers that you’re detached from your blog and may lack expertise. Some comments may not be directly related to your post, and can include suggestions. Don’t take these suggestions lightly. Readers that see that you listened and are opened to change to improve user experience are more likely to believe in your brand than if you take another approach.

Therefore, always set time aside from your busy schedule to ensure that you respond to comments.  After all, the readers took their time to read your post and even suggest content for blogs.

3. Use Performance Metrics
Organic traffic that isn’t tied to any specific brand is an important indicator that can be used to measure the effectiveness of your keywords. This doesn’t mean brand specific keywords are not effective, but unless you have your own brand and aren’t an affiliate promoting someone else’s, ranking can be difficult.
Use performance metrics to evaluate how your keywords are generating leads and most important how relevant they are to search queries and whether you need to consider content marketing services to get better results. Without the proper performance metrics in place you run the risk of repeating the same errors and not improving your online approach.

4. Stay Relevant
This is where your sub-niches come into play. The better your see the connection between your main niche and its sub-niches, the less likely you are to blog widely. A blog that tries to reach everyone does not generate relevant leads and fails to be effective in using authority content to gain a leading advantage.

Your keywords are important when it comes to relevance. No matter if you have the best article writers, failing to see how your blog is performing and making important adjustments along the ways limits your online potential.

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