Best Practices in Corporate Blogging

by Jenny on January 25, 2011

Best Practices in Corporate BloggingMany successful companies employ the same rules on their business blogs. Tried and tested over time, these best practices are simple to remember and to apply to your own blog. Here are some of them:

  • Real Connections- a business blog may be a marketing tool but in essence, it is a social tool. Use it to build a relationship with your customers because this is the venue where they can express opinions and get truthful answers on the products and services your company offers. Because of its transparency, blogs are often thought of as welcoming and non-threatening.
  • Fresh Content- your blog content writing should be new and updated because customers like the thought of knowing your company more. Several ideas for article ideas include: free tips, press releases, job opportunities, product releases and answers to queries.
  • Company Values- it’s important to remember that when it comes to website content development, your blog reflects your company’s goals, mission and where it’s headed. This is essential because you want to show that your company has more to offer. This is one step to building loyal customers.

Interested in having your own company blog? Contact us for a free quote.

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