Blog Optimization

by Jenny on March 16, 2010

Blog Optimization is very important if you want readers to return to your blog. Blogs are mostly run on standard blog platforms or hosted on other domains. A way a blog is optimized differs from how a website’s search engine optimization is done. In order to be a successful blog it is very important that the visitor returns to the blog as this is where optimization plays a big role.

If you want your blog to be truly successful, then you will want to go with a blogging software like Compendium and a blogging service like us, Business Blog Writers.

After the process of optimization the other important aspect is, of course, hiring online blog writers who will write interesting web content for your readers. Online marketing of business has gained a lot of popularity and business blog writers with their specific skills fulfill these needs.

Here are some tips on how to make blog optimization a resounding success.

  • Make it appealing and attractive – You must have a distinct look for your blog. Be careful with the use of colors. There are a number of free templates that are available and you can use these tools to create a unique blog. You’ll want your blog to match your brand image.
  • RSS and feed subscription – The RSS logo that people recognize must be in an appropriate place, where it can be easily seen and clicked in order to subscribe to your feed. Make the entire process of subscribing quite simple and easy as most customers hate a tedious and long drawn process.
  • Content is King – Content is everything in a blog and if you have bad content the visitor will leave your blog in a flash, never to come again. So keep your content interesting and informative.
  • Quick load – If your blog takes a lot of time to load you will lose a customer as no one has the patience to wait. This is why you want to go with a professional software company that has already figured all of that out.
  • Great titles win – The title of the blog must complement the content and the reader should not be forced to play the guessing game – they should know what they are going to read about based on the title.

These are some of the simple ways you can optimize the blog and make it user friendly and popular.

As Business Blog Writers, we can help optimize your blog with content creation.  Please contact us for an estimate for your company weblog.

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