Bloghopping to Get Business Blog Content Ideas

by Jenny on February 23, 2011

Bloghopping to Get Business Blog Content IdeasBusiness blogging is more than just putting out articles about your company, driving traffic and generating leads. One of the few tricks content writers use for freelance web content is to bloghop.

Bloghopping a.k.a. blogwalking  is the task of simply visiting other business blogs in your industry and leaving a comment on their blog posts or a message on their tagboards. When you bloghop, there’s also a possibility of acquiring quality topics to write about.

  • A common pattern sometimes emerges across your industry and this shows up on blogs. You can find a popular topic and create your own blog series on it.
  • Start your own viral topic. Go through Digg, StumbleUpon and Google Alerts for the latest and hottest items in your industry.
  • Use existing blog posts of other companies by linking back to them and writing your own opinion on the topic they were talking about.

Another advantage of bloghopping is visibility. Each time you leave a comment or a message, the blog owners will also visit your own company blog to check you out. This is why it’s important to leave comments that are relevant and uniquely your own.

For more help on web content copywriting, contact us now!

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