Business Blog Writers | Content Writing Services » Blogging Service

What is Content Marketing?

andreat1128 — Thu, 24 Mar 2011 13:00:48 +0000

There are different ways in which you can market your business. Business blogs with content marketing is one of them. Content marketing is a method of providing relevant information to potential buyers. In doing this, your company gets sales and loyal customers due to the data you gave them.

Currently, your average buyer wants to be in charge of sales transactions. When it comes to buying a product, the buyer often wants to know everything there is to know about it. This is where companies employ content marketing and social media online marketing. Allowing potential customers access to content (in whatever form) regarding the product or services offered by your business, can eventually lead to sales.

Keeping your company blog updated with timely and informative posts about your products or services is essential to make content marketing work for you. You can also further engage your readers through social media (Twitter, Facebook) and redirect them to your corporate blog.

To learn more about web content writing services and how to improve your company blog, contact us for a free quote.

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Post tags: business blogs, social media online marketing, web content writing services

3 Media Tools to Improve Corporate Blog Content

andreat1128 — Tue, 08 Mar 2011 14:00:41 +0000

Business blogging employ different types of media to become effective. Aside from photos, there are other ways to get your blog content across in a manner that can keep your readers loyal and widen your audience base.

Here are 3 add-ons that you can use on your corporate weblog:

The Bigger, The Better - This is in relation to blog lists. Because they make good linkbait posts, a larger list is often the one chosen to be shared by visitors of your blog. If you have “7 Ways to Make Money” and “70 Ways to Make Money”, which one will more readers choose to read and share? However, make sure that the content of the list is useful.
Creativity in Videos – Take the time to make a video that can go viral because it is exciting, new and unique. A visual treat is even more stimulating than that of a good read.
Infographics are In – Adding a chart on a blog post is good but when you add an infographic, it becomes eye-catching and interesting. Infographics are upgraded graphs, charts, images or slideshows that represent data.

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Post tags: blog content, business blogging, web content development

3 Business Blog Blunders To Avoid

andreat1128 — Fri, 04 Mar 2011 14:00:38 +0000

Business blogging 101 can be a challenge. You are bound to make a few mistakes along the way. This is all good because from those errors, you learn new and better blog marketing tactics to handle issues.

Here are 3 blog mistakes you can avoid to help you maintain an effective company blog:

Your blog is too rigid. This pertains to its web content development. Keep your blog flexible with enough room for facts, data and creativity to merge and appeal to your readers.
You focus too much on blog promotion. Always keep in mind that your blog’s content must be updated and you have something to show for when you start promoting your site. It’s better to give more effort on blog writing than on marketing a blog that has no value. Think of your blog as a lead generator for your website not the other way around.
You have too little subscription hooks. When you have a great blog, people will want to subscribe to it or they will go to your call to action. Make sure that you have strategically placed options to subscribe via email or RSS on your blog’s main page.

Guilty of these blunders? Let us help you fix them. Contact us for a free quote.

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Post tags: blog writing, business blogging 101, web content development

3 Tips to Open Doors for Your Company Blog

andreat1128 — Wed, 02 Mar 2011 14:00:05 +0000

When you’re new to business blogging, it’s quite natural to be clueless as to how to start a blog, maintain it and market it to be an effective tool for your business.

To get started, here are 3 helpful tips:

Hire freelance online writers. Blogs that are continuously updated get good ranking on search engines and have a bigger chance of establishing reader loyalty. Successful business blogs are written by multiple bloggers who write regularly to keep content fresh.
Keep publishing posts on a regular basis. Customers like knowing that they can expect something new from your company blog depending on how often you publish a new post. This can also project dependability and stability for potential clients.
Reward content writers. Once you have a blogging team, make sure that you give them feedback on their performance and reward them for their efforts. This will build a better working relationship and can motivate them to be on top of their game at all times.

These tips can help you make a good blog but our blog posting service can make it even better. Contact us for a free quote now.

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Post tags: blog posting service, content writers, freelance online writers

5 Reasons Why Readers Love Blog Lists

andreat1128 — Tue, 18 Jan 2011 14:00:59 +0000

Learning how to write a blog post is a skill that does not come naturally, especially for a company blog.

An idea for a blog post that can generate readers is to make a list.

How can a list help you generate leads? Here are 5 reasons for this blog writing tool:

Easy to write. Lists help you dissect your main idea into bite-sized information that appeals to your target market.
Easy to understand. Since the information are resized to simple and concise data, they become comprehensive and even easy to remember.
Influential. When your blog post gets your idea across to readers, you can easily persuade and convert them into customers.
Easy to read. Lists look neat, precise and simply nice to look at. Since online readers prefer a quick scan than in-depth reading, lists will grab their attention and hold it long enough for you to gain potential customers.
Easy to link. When it comes to a summarized version of a topic, a good list can generate traffic as an alternative source.

There are many blog writing tools you can use. Allow us to help you choose the best for your blog. Contact us for a quote now.

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Post tags: blog writing tool, blog writing tools, how to write a blog post

What Makes A Great Business Blog?

andreat1128 — Tue, 11 Jan 2011 14:00:50 +0000

With so many blogs on the Internet, you may ask, how can your company’s blog capture a larger share of the market? The answer is not that simple however, here are 3 things you should revisit to make your blog great.

Appearance- In cooking, presentation of the dish carries a heavy weight as part of the overall verdict whether it can be known as a good dish or a superb one. It’s the same for business blogs. The blog theme, font or where you place your images, they all matter to the reader. If your blog looks difficult to navigate, it discourages your reader to explore it so beware of your blog’s appearance.
Content- You should aim for unique articles that are useful, timely and relevant. If you have difficulty on writing these types of articles, you can hire blog writers to do the job for you. More value posts mean more readers.
Promotion- Increase your presence online through susbcriptions, RSS feeds, contests and comments. Add your blog’s URL on company letterheads and link to blogs of the same niche as yours. If you’re too busy to do this, you can designate this to a freelance blog writer.

Let us help you make your blog stand out. Contact us for a quote today.

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Post tags: business blogs, freelance blog writer, hire blog writers

Why You Should Have a Company Blog

andreat1128 — Mon, 10 Jan 2011 14:00:43 +0000

As a marketing tool, a company blog is a must-have. In the past, websites that provided basic company details were effective to pull your desired target market. However, with numerous business websites popping up everywhere, you need a different strategy. This is where business blogs come in.

Having a corporate blog is an advantage. Here’s why:

Visibility- people would rather go online and search for businesses that can meet their needs. If your company is not online, your market share will be considerably lower than those with websites and blogs. Search engines places your company blog on top if it has updated and relevant website content.
Feedback- instead of your typical email form, blogs generate feedback through comments, trackbacks, backlinks and other social media marketing services. Better customer relationships can blossom through “word-of-mouth” blogging.
Influence- a blog also shows that your company as an entity is also a living, breathing organization that is dynamic and humanitarian. Aside from promos, company blogs can showcase charity work, related projects and feature sister companies.

Do you need help on starting up your company’s blog? Would you like more dynamic seo content? Feel free to contact us for a quote anytime.

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Post tags: business blogs, social media marketing services, website content

How Does Organic Search Produce High Quality Leads

Jenny — Fri, 26 Nov 2010 14:00:54 +0000

A lot of folks ask us, “How does organic search produce high quality leads?”

When it comes to organic searches people can enter a number of keyword phrases into the search bar of a search engine – and now with Google automatic results that happen as you type in words, the chances of someone finding what they’re looking for is even more improved.

When it comes to searching, if searchers are specifically searching for something, then they have already illustrated a need for the product, service or information – so in other words, they are already a warm lead – which makes it all the easier for a company to close the deal when they click through to your company’s website or blog.

Now, how do you go about getting to the top of the Google search results? There are really two ways to do that:

1. Sign up for a high quality blogging system, such as Compendium
2. Hire our blogging service to write for your blog, so that you always have fresh and frequent content.

Really, those two things will help you get the results that you’re looking for and will help you secure the leads that you’re looking to get.

Can we provide a free quote for your company’s blog writing? Please feel free to contact us.

Not ready to start blogging? Join us on Facebook and Twitter to learn more abotu the benefits of company blogging.

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Post tags: Blogging Service, Blogging System, Company Blogging, Compendium

How Blogging Can Build Your Entire Social Media Strategy

Jenny — Thu, 25 Nov 2010 14:00:01 +0000

Today is American Thanksgiving. So today’s post revolves around something I am thankful for which is Compendium Blogware and their uber cool blogging system. Their blogging system alone is super neat, but what they have created one of their clients, Western River, is one of the most incredible marketing tactics I have seen to date.

I’m in love with it.

Western River is an adventure vacation company that services the western United States.

Compendium along with ExactTarget have come up with the ultimate way to take advantage of social media and make it benefit their clients.

Western River first signed up with Compendium and to give their blog that initial boost – we wrote for their blog for three months in the mean time, their blog started to build traffic and because their posts were automatically published to their Facebook and Twitter pages, their existing followers were able to see what they were publishing and could start going to the blog.

They then took advantage of Compendium’s web to post feature which allows Western River’s clients to leave a testimonial or a short story about their white water rafting trip as well as a photo of their time there – this content then is approved by the administer of the blog.

Once the admin approves the content, the blog post is published to the blog site. After the content is published an automatic email is sent out to the client to let them know that their content is live on the blog and if they would like to share it with their friends and family on Facebook or Twitter or through e-mail – they can do so using a hyperlink within the e-mail. So no matter how technically challenged someone might be, it is made to work like a gem and the viral effect is just amazing.

While we don’t have the pleasure of writing for Western River anymore, it is always awesome to see the success of a blogging system as it is working for Western River – through customer generated content.

In fact, just recently Western River released a contest to generate more traffic and interest to their blog and ultimately to their call to action. Jason Falls recently wrote about Western River’s success on his blog.

If you’re interested in having a program such as Western River’s – your best bet is to get in touch with Compendium through Brian Millis:

Brian Millis
Compendium
www.compendium.com
bmillis@compendium.com
Phone: 317-777-6254

Not interested in company blogging just yet? Then you might prefer to just join us on Facebook and Twitter.

Already have a blog? Can we offer a free quote?

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Post tags: Blogging System, Company Blogging, Compendium, exacttarget

CBSalary.com Is Blogging With Us!

Jenny — Fri, 29 Oct 2010 13:00:19 +0000

No doubt, you are familiar with Career Builder, but are you familiar with their free salary calculator called CBSalary.com? Whether you are looking for a job or if you are in a job and wanting to ask for a raise, this is an excellent resource to help you find the amount your salary should be in your part of the country.

CBSalary.com was looking for a blogging service that could provide the content creation they wanted to supply to their interested readers.

We are pleased that we are writing for CBSalary, as we are able to learn a great deal about the different careers available and learn about the salaries those careers rake in at the same time!

If you are interested in company blogging and would like to know how much our blogging service costs, please don’t hesitate to ask us for a free quote.

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Post tags: Blogging Service, Company Blogging, Content Creation