Business Blog Writers | Content Writing Services » Company Blogging

3 Tactics To Boost Your Company Blog’s Status

andreat1128 — Wed, 20 Apr 2011 13:08:27 +0000

When your goal is to become an authority in your line of business, you need strong business blogging services. To give you a few sample ideas, here are 3 tactics that promotes readers to become engaged and help lift your company blog’s status from so-so to become a force in your niche.

First, have a comment policy that works. With a few words of encouragement placed strategically so that readers and visitors can see it, invite quality comments with a promise that you’ll be reading them and responding to them promptly.

Second, write guest posts with other blogs in the same niche as yours. Brush up on your blog writing skills and create meaningful posts that will gain attention and more people to visit your corporate blog with the purpose of wanting to know more about you.

Lastly, comment on other blogs well. Make your online presence known by leaving unique and unforgettable comments. Keep it short but memorable. Show your personality but infuse a tad of mystery to make any reader visit your blog.

For more business content writing tips, contact us for a free quote!

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Post tags: blog writing, business blogging services, content writing

Interview with Nick Robinson of Social Media HQ

Jenny — Thu, 14 Apr 2011 14:20:02 +0000

Nick Robinson is the Director of Client Services for Social Media HQ. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best place to interact with him is Twitter – @nrobins1.

1. What is Social Media HQ?

Social Media HQ is a social media marketing company based out of Philadelphia, PA which has been operating since June, 2010. We provide strategic and tactical consulting services that help businesses identify influencers, deliver ground level customer service, empower target markets with accessible and valuable information, and amplify fan activity.

2. Why is social media important for a company?

Social Media breaks down the communication barriers that were once owned by TV, Radio, Magazines, and Newspapers. Brands have the ability to have real time conversations with their prospects and customers in a very public forum. Companies have no choice but to listen to their target market, as most of what customers say or do within the social media environment is open for the world to see.

3. Would you say all sorts of companies can use social media or do you think that B2C (business to consumer) are best?

Social media can be implemented into every business model. It all depends on if you’re providing your audience with entertaining, educational, or inspiring content. Also, businesses can tap into the conversations that are already happening about their brand or product category to increase sales and retention.

4. How do you use blogs for the companies that you work with?

We generally refer to blogs as the hub of our clients social media strategy. Most content is hosted by the blog, whether that is articles, pictures, video, white papers, or podcasts. We then use outside social networks and forums to distribute our client’s content. Through distribution and making blog content findable and shareable, our clients have the ability to amplify their reach throughout the web community.

5. How important is consistent content for your blog? Why?

Think about your TV watching habits. You check into a show each week because you know the general subject, channel, and show time. The audience for the show builds up over time due to word of mouth (digital or non-digital). The same concept can be applied to consistent content within social media, as we are all production houses now whether we know it or not.

6. Why are keywords important for your blog? What sort of keywords do you recommend companies use?

One of the factors of blogging that can’t be overlooked is being found in search engines like Google. Search engine optimization is still an important part of a digital marketing strategy because there is usually intent behind searches within Google. For example, if I want to find information on how to be a better father, I would search for “parenting tips”. In order to increase the likelihood of your content showing up for specific searches, you will want to optimize your website and blog posts to be search engine friendly using keywords.

Finding the correct keywords will involve some sort of pain point that your company’s product or service alleviates. This will require some research. A great keyword research tool that Google provides will give you a list of possible keywords to target within your blog posts. You will want to find a healthy balance between competition and search volume for your target keywords as well.

7. What is your advice on companies using keywords?

I think the best advice I could give is to do the proper research and adjust your keyword usage based on what content drives the most conversions over a 3-6 month period.

8. How can a company get in touch with you? Do you do free proposals?

Companies can get in touch with us in several ways through Facebook, Twitter, and E-mail. E-mail would be the best option if you have immediate service inquiries. (nickr@socialmediahq.com), but we love hearing from people on Facebook and Twitter. Also you can visit the Social Media HQ Blog for more social media information.

9. How can a B2B company use Facebook effectively?

B2B companies can use Facebook as a customer retention, lead nurturing, and sales conversion tool. Providing valuable and timely information that addresses pains and solutions will serve the audience best. Any chance you have to humanize your company will serve as a long term benefit.

10. How can a B2B company use Twitter effectively?

B2B companies can use Twitter to share their content as well as other people’s content to build relationships with their customers and colleagues. In addition, companies can set up keyword searches that will monitor conversations that are happening about subjects related to customer pain points. This will serve as a lead capture and customer service channel by jumping into conversations when appropriate and relevant.

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Post tags: social media marketing

How Blog Traffic Can Influence Your Business Blog

andreat1128 — Thu, 07 Apr 2011 13:00:07 +0000

Given that having a business blog is a marketing strategy, one of the factors you should consider is the blog traffic you expect to capture with your company blog. This can shape your blog’s overall look and feel.

Your blog traffic can come from 5 ways. These are through search engines, paid advertising, social media, referrals and from direct input.

Traffic that comes from search engines consists of people who are looking to find answers or information from your business blog. To find your blog based on keywords or keyword phrases translates that your site can be trusted. It gives people the idea that you are a leader in your field. When your site satisfies their need, the possibility for them to subscribe and recommend your site to others is high. They may also click on paid advertising on your web page content.

The same goes for those who click on ads, types your site URL from memory or are referred to your company blog by friends, social networking sites, in-text links and through guest posts by other bloggers. These are people who can drive more traffic and business to your company blog. Through social media marketing service, you can build better business relationships with your visitors.

Do you need purposeful website content services? Contact us for a free quote today.

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Post tags: social media marketing service, web page content, website content services

5 More Blog Strategies for Your Company Blog

andreat1128 — Mon, 04 Apr 2011 13:00:27 +0000

To further push your company blog, there are 5 strategies you can apply:

Promote Via Social Media Tools – Let your readers know about your business blog posts through Twitter, Facebook and other social platforms.
Keep It Personal - People like reading blogs because they are written on a level that’s easy to understand. The casual and conversational style of blogs writing is not only appealing but it is also engaging.
Link Love - Placing links on your corporate weblog is a must. This is where you can give proper acknowledgement to your sources and build up your subscriber base by giving them useful links on topics of interest. It’s also where you can promote your blog further in a subtle manner.
Be Versatile – This refers to your subject matter. Don’t make your company blog be all about you. Get into your readers’ heads and pick out topics to write about that matters to them as well.
Total Recall – Always keep your company’s goal on creating a blog. Focusing on your blog’s main purpose will also streamline your activities on how to keep it updated and how to promote it better online.

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Post tags: blogs writing, corporate blogging, topics to write about

Business Blogs, A Rising Trend

andreat1128 — Thu, 31 Mar 2011 13:00:50 +0000

From 2009 to 2011, there’s an increase of companies that use blogs to promote their businesses. As per a study conducted by Hubspot titled the State of Inbound Marketing, “the percentage of respondents with a company blog grew from 48% to 65%.”

This kind of data simply shows that more and more companies realize that web content creation of blogs as a business strategy is an effective tool for taking a big share of your target consumers. If you don’t have a company blog, you should get one or be left behind by your competitors!

Excellent business blogging services lets your blog become a venue where readers, visitors, potential customers and existing clients can converge. Based on comments, feedback and subscription data, you can monitor and address issues, concerns and suggestions. You can also reach out to your target market with relevant blog posts of your company and the products and services you offer.

You can hire blog writers like us to populate your blog with posts you wish to tackle. Because of our knowledge and skills, you can rest easy. Your company blog is in good hands with us. Contact us today for a free quote!

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Post tags: business blogging services, hire blog writers, web content creation

Company Blogging Basics

andreat1128 — Tue, 29 Mar 2011 13:00:28 +0000

Web content providers know the value of business blogging. This tool has proven itself to be effective and useful. More and more people patronize a business that has a blog of its own because it reaches out to them and provides them relevant content presented on a personal note.

So what is company blogging all about? Here are the basics:

Writers - You can have a team of blog writers or just one dedicated writer to be assigned on your blog. You should choose those who are experts on topics you will be blogging about.
Schedule - You must have a publishing calendar that can establish a rhythm with your corporate blog. Regular posting will also encourage your readers to know what to expect each time they visit your blog.
Topics - Ideas and subjects of what your blog posts are all about it very important. Readers love blogs that can give them various data that are relevant and unique. you can get inspired by emails, news and what’s happening in your industry.
Audience - You have to make sure that your blog will appeal to your target market. Create a blog with them in mind.

Need help with your own company blog? We offer business blogging services and more. Contact us today.

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3 Company Blog-Smart Tactics

andreat1128 — Fri, 25 Mar 2011 13:00:31 +0000

Although the title might make you think that it’s something to do with your company blog, in actuality, the tactics mentioned here are blog content writing methods wherein the results will be to gain more business blog traffic.

Unfortunately in corporate weblogs, quality readers are valued more than number of visitors your blog receives in a certain period of time. As a tool to generate sales, you need to get more blog traffic to increase the probability of transforming inquiries and concerns to sales.

Here are 3 Tactical Blog Post Sources to entice quality readers to your blog:

Maximize Content Creation. Avoid inconsistencies in your blog service. Stick to creating compelling and relevant articles for your company weblog.
Build An Online Relationship. Do not underestimate the power of the enewsletter. Some people appreciate getting updates through emails without visiting your blog.
Utilize Print Media. This is another area of your marketing strategy that you should also keep in check with your business blog because your target market is not online the entire time. Reach out to them through articles on magazines, ads and flyers.

The sky’s the limit when it comes to employing these tactics on business blogging services. Contact us for a free quote now!

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Post tags: blog content writing, blog service, business blogging

The Power of Business Blogging

andreat1128 — Mon, 21 Mar 2011 13:00:21 +0000

Numerous studies have proven that business blogging is undeniably effective on promoting your business online. One study resulted on 55% sales increase because of company blogs. If you have a small business in need of boosting your sales, hiring bloggers for your website is a decision you won’t regret.

Companies that use blogs acquire 97% inbound links and 434% more indexed pages than companies who don’t have blogs. This meant a chunk of your target market actually goes online and looks for businesses with the intention of transacting a sale. Even blogs who publish posts twice a week receive referrals from other online marketing portals.

When it comes to the art of blogging for your business, you will need to employ copywriting services of experts on this field. With your aim to increase sales, your company weblog should have all the necessary elements to beat the competition. Knowing what keywords to use, what topics to write about and how the layout of your blog should be are only some factors that can make your business blog popular and visible.

Here at business Blog Writers, we offer professional blog writing services that can meet and exceed your needs. Contact us for a free quote now!

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Post tags: copywriting services, hiring bloggers, professional blog writing services

Business Blog Statistics

andreat1128 — Thu, 17 Mar 2011 13:00:38 +0000

Although business blog writing has proven to be an effective sales tool, to know how your own company blog is doing, you might want to check and analyze the numbers your blog is bringing in. This is also great way to validate which strategies worked in the past and which are those that you need to change.

Here are 5 blog markers to look out for:

SEO content that generate direct traffic based on your utilization of the right keywords.
Lower Bounce rate and let first time visitors become regular readers by keeping your blog updated regularly with insightful blog content.
Popular posts that generate comments and repeat visits mean that the topic you chose for those are relevant, controversial and interesting.
Find out where your traffic comes from. If they are from search engines or if they found your business blog from another blog or site. You can tap this source by creating a connection and find ways to further increase your traffic.
Revisit how you managed seasonal traffic and how you can duplicate the practices you did that were successful on bringing in more traffic to your company blog.

For assistance on SEO article writing, contact us for a free quote.

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Promote Your Business on a Blog

andreat1128 — Tue, 15 Mar 2011 13:00:15 +0000

The business world is now undergoing a lot of major changes. Methods of marketing your business has increased in many ways. One of the most effective tools to engage your customers and prospects is through business blog writing. A company weblog plays a significant role in your business. It is a venue that lets visitors give feedback and generates sales from potential clients.

Another promotional tool is social media marketing services. Samples of this are Facebook, Twitter, forums, podcasts and videos. Through them, you can broadcast updates, promos, new products and more. Although they may seem more popular than blog writing, they cannot really replace blogs. Although it is often tempting to just focus your energy on promoting your business through social media, the true heart of your business can only get reflected through your company’s blog.

In a nutshell, a blog is where you can have all the social media tools merge. They converge on your business blog to provide additional bits of information and other means where your readers can interact with your company and to learn more about your business.

Need assistance with your company blog? Contact us for a free quote now!

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Post tags: blog writing, business blog writing, social media marketing services