Although incoming links are valued based on its effect on increasing PR, linking out to others can significantly affect it as well.
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The goal here is to leave a comment stands out and leaves readers piqued to click on your blog link.
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This is where you can give proper acknowledgement to your sources and build up your subscriber base by giving them useful links on topics of interest.
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Companies that use blogs acquire 97% inbound links and 434% more indexed pages than companies who don’t have blogs.
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In fact, a company that has a blog invites more people to patronize its products and services.
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A business blog may be a marketing tool but in essence, it is a social tool.
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Sometimes readers view your blog and if they find it appealing, they become your customers. Sometimes, the opposite happens.
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