General

Content must be marketed for you to compete effectively online. This involves much more than having a Twitter account and sending a few random tweets during the week.  To get the most out of content, some people may opt to use content providers to write the articles they need and hire separate content marketing services […]

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Many businesses rebrand with the hope of changing their image and embracing a different business model. They also hope that the new brand identity will gives clients and potential clients a better idea of what they now represent. Some decide to go the route alone relying on their perceptions and great ideas to pave the […]

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Seasoned and even new website owners know that backlinking is essential to improve page rank and get more exposure. However, many generally turn their attention to article submission websites to avoid having to scour the internet to find blogs or websites that are willing to consider guest posting. What they fail to realize is that […]

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Not everyone can write compelling content. The tendency of some is just to write what comes to mind and keep it simple enough to reach even the layman. While this approach does have its benefits, content that lacks authority speaks volumes about the website owner and eventually the brand being promoted. This is why a […]

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Blogging and business have become a fundamental part of online marketing. This fact is clearly seen in the number of blogs and website content writers that are constantly being added to the blogosphere. While there is nothing glamorous about a blog, when used incorrectly its content and updates can determine just how blind you are […]

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How to Get Your Readers to Listen

by Jenny on May 13, 2013

Do you find yourself with thousands of page views each month, but with a sales figure that’s far from favorable? If the answer is “yes” then it may be that your readers aren’t listening to you and therefore an indication that you need to assess how you’ve been writing blog posts and other types of […]

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Keywords play a very important role in promoting your business online through SEO content writing. When you choose the right ones and use the appropriate keyword density to write authority, high value content, then you’ll improve your online exposure. However, you can also damage your online success with keywords that are “guessed into existence” or […]

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Content creation must connect with shared values for it to be effective. If not, then you won’t make sales or even if you do, the amount will be below your intended projection. By using an emotional approach to content creation you increase the chances of reaching your audience. This requires some degree to tact to […]

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Some blogs give blogging and business a bad image. As a result, most people believe that a blog content writer is nothing more than a professional holding a black pen on a white canvas.  Some fail to integrate various types of multimedia with their content and instead lean to this traditional approach to blogging which […]

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The Three P’s of Writing Blog Posts

by Jenny on May 7, 2013

Writing blog posts does not have to be like putting a jig-saw puzzle together if you know what you are doing. Oftentimes, many people go about this the wrong way, only to find that they missed out on various opportunities to build their online brand. While some degree of dedication is needed to be a […]

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