Business Blog Writers | Content Writing Services » Lead Generation

Turn Readers Into Customers With Your Business Blog

andreat1128 — Fri, 18 Mar 2011 13:00:07 +0000

Sometimes, more than clients, your readers can become your partners in your business. Through corporate blogging, you can have a meaningful virtual relationship with your readers. There are several ways on how to go about this. Here are a few ideas:

Make an effort to connect online as well as in person. Sometimes, it’s not enough to just know someone’s digital profile. It would be better if you can meet them in person, exchange emails or encourage them to chat in forums.
Develop and sustain any interaction or virtual relationship with your clients. This calls for more than just polite banter on comments. You can revisit previous collaborations and encourage new ones.
Highlight moments of humor as well as integrity with your readers. This also makes an excellent blog post.
Recommend your readers to other clients and readers.
Show that you support them wholeheartedly by promoting causes, expertise and brands your readers already support.
Be thankful of their contribution. Acknowledge their presence for better blogs writing and marketing.

Through these methods, you can influence you readers to turn into customers. Need more help on seo article writing? Get a free quote from us now!

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Post tags: blogs writing, corporate blogging, SEO article writing

5 Proven Ways to Get More Comments on Your Business Blog

andreat1128 — Thu, 17 Feb 2011 14:00:09 +0000

A way you can gauge lead generation from your company blog is to check how many people leave comments on your blog posts. Although it’s not extremely reliable, still, it is one area where you can convert leads into sales. So how can you have more people leave comments?

Here are 5 website content ideas you can use:

1. Write “great” posts- You can hire blog writers to choose a topic well and to present them in a creative manner that will make your corporate blog unique among the rest of your niche.

2. Weave in questions- Any freelance copywriter will tell you that asking readers for their thoughts on a topic in your blog posts is essential. Visitors always want to know that what they might write on your company blog, matters.

3. Start a contest- You can use reader comments as entries to your contest. Your prize could be a sample product from your business.

4. Comment back- People like being acknowledged. Replying to comments posted on your blog further encourages more comments.

5. Disable captchas- Often, people get discouraged to comment because of captchas. Allowing people to comment anonymously simplifies the process.

Want more blog tips? Contact us now for a free quote!

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Post tags: freelance copywriter, hire blog writers, website content ideas

How to Sell Without Selling With Your Company Blog

andreat1128 — Tue, 08 Feb 2011 14:00:02 +0000

Although the purpose of business blogs is to generate leads and convert them into sales, readers don’t necessarily like a hard sell when the products are not customized to fit their needs. So how can you sell your products and services without defeating the purpose of your company blog?

The answer is simple. First you need to address your readers’ needs. After offering a solution, you can then recommend other existing products and services that can supplement other needs.

Here’s what you can do:

Find out what your readers want. Have a survey or a poll to learn what visitors like to read on your blog. You can do this through website content services like social media tools like Survey Monkey for free.
Be Prompt and Consistent. For each concern raised from comments or other media, you have to stay consistent and prompt. This will build trust for you and your readers.
Respond with Relevant Information. Should you start to cross-sell your products and services, make sure they fit your customers’ needs.

Are you looking for a website content writer to assist you with your company blog? Contact us now for a free quote on our business blog writing services.

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Post tags: business blogs, website content services, website content writer

3 Business Blog Elements To Consider

andreat1128 — Thu, 20 Jan 2011 14:00:32 +0000

Sometimes readers view your blog and if they find it appealing, they become your customers. Sometimes, the opposite happens. This could be due to several things with your web page content that you might have taken for granted but actually matters to potential customers.

Here are 3 aspects of your blog to check to attract more readers:

Voice or Tone of Your Blog- You should know that your website content articles are written in a certain voice. There are blogs with a friendly tone, others with an authoritative voice and some in a satirical voice. Be advised that your business has its own personality and it should be reflected on your blog.
Approachability- Is your blog welcoming? There are tools like the WordPress Greet Box that entices new visitors to subscribe to your company blog. A quick tip, try to engage your readers with a question or invitation to comment.
Blog Buzz- Overall, is your blog interesting? In other words, does it have what it takes to make readers come back for more? Excellent website content is the key.

Is your company in need of assistance with these blog elements? Let us help. Contact us for a quote today.

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Post tags: web page content, website content, website content articles

Interview with Jason Sadler of IWearYourShirt.com

Jenny — Thu, 13 Jan 2011 14:00:42 +0000

When it comes to company blogging, there are definitely more things that you can do besides just content creation to get the lead generation that you’re looking for. Eventhough we, as Business Blog Writers, focus on blogs – just as you invest in anything, you don’t want to put all your eggs into one basket.

I ran across an article that a friend told me about on Pat Flynn’s website, The Smart Passive Income Blog, where he talked about a website called, iwearyourtshirt.com. I was intrigued with Jason Sadler’s idea not only from an entrepreneur’s perspective but also as a way to further help companies that are looking for more online exposure through social media.

So, I wrote Jason and asked him for an interview – luckily, he kindly obliged. Thank you, Jason, for the interview.

1. How did you get the idea for IWearYourShirt.com?

Jason Sadler of iwearyourshirt.com

IWearYourShirt.com was started to give businesses the opportunity to be promoted via Social Media. While services like Twitter, Facebook, YouTube and Ustream are accessible to everyone, it’s not always easy for businesses to have content created for them or to find an audience waiting to consume that content.

2. How long have you been doing iwearyourshirt.com?

The site launched on January 1, 2009 with a unique pricing model. The cost of January 1st was set at $1, and each day thereafter the price increased by $1 until December 31, which was purchased for $365. When 2010 sold out in August of 2009, Jason knew he needed a new twist, so he added a second shirt wearer and doubled the pricing. Two people wore shirts for the same company each day in 2010 and created YouTube videos, Ustream live video shows, took photos and shared information about daily companies through Facebook and Twitter. 2011 has continued the trend in pricing structure and amount of T-shirt wearers. 5 people are wearing T-shirts for a living this year, all for the same company each day and at $5 increasing per day.

3. How did you find the other members of your t-shirt wearing team? Deandre, Angela, Neal and Amber?

Neal Brooks of IWearYourShirt.com

We held a hiring process from September 1, 2010 to December 15, 2010. During that time we had 112 people submit YouTube video resumes to become one of the next t-shirt wearers on IWearYourShirt.com. The hiring process saw over 400,000 views on submitted YouTube resume videos and over 40,000 comments on our website.

4. What kind of returns have companies rec’d by advertising through iwearyourshirt.com?

Rather then repeating myself, you can read a few case studies here: http://www.iwearyourshirt.com/how-it-works/iwys-value

5. Do you have other projects/businesses other than iwearyourshirt.com?

Amber Plaster of IWearYourShirt.com

Right now I’m a full-time t-shirt wearer and helping my dog wear t-shirts for a living at http://plaxicothedog.com

6. Do you have to upload every photo every day or does each t-shirt wearer do it? Do you have the program automatic according to the t-shirt wearer’s login stuff?

Everyone uploads their own photos, YouTube videos and does a live video show each day. We manage all of our website content through our tweets and are thankful that nGenWorks.com and CDevTech.com take care of the rest!

7. How did you come up with the $5/day+?

DeAndre Upshaw of IWearYourShirt.com

As mentioned earlier it started at $1 per day in 2009 with 1 person wearing shirts. $2 per day in 2010 with two people wearing shirts and $5 per day in 2011 with 5 people.

8. I read through some of your testimonials and noticed that people mentioned that by you wearing their t-shirt their website traffic doubled – but is that doubling short lived as to the promotion of their t-shirt through your social media avenues?

That’s the great thing about Social Media content. It gives a great burst of exposure up front and then continues to live on the internet forever. Our content is optimized for SEO (Google) and shows up regularly for companies even years after their day.

9. What if a company doesn’t have a t-shirt? Can you make one for them?

Angela Seales of IWearYourShirt.com

In 2011 we print all the t-shirts ourselves with the help of a Proud Partner Underground Printing. When a company buys a day on our calendar we include the t-shirt printing cost in that price. It’s a pretty awesome deal and we get to wear high quality shirts.

10. Does a company send you the t-shirts to wear and then you distribute or do they send them to each member of the team? How far in advance do you have to receive the t-shirts before the day of advertisement?

Underground Printing does all of the fulfillment and we typically try to get each month’s shirts sent ahead of time.

Check out IWearYourShirt.com on Facebook, Twitter, YouTube and Flickr.

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Post tags: iwearyourshirt.com, Jason Sadler

Earn Keyword Phrases Without Ruining Your Company’s Reputation

Jenny — Wed, 15 Dec 2010 14:00:54 +0000

One of the company blogs that we write for is DaVinci Roofscapes – they make plastic roofing tiles that look like natural slate and shake.

When it comes to marketing for DaVinci Roofscapes, they don’t want to say in their marketing material that they make “plastic roofing tiles” – however, through online research they have discovered that to gain the high quality leads they’re looking for, they need to use “plastic roofing tiles” on their blog because this is a keyword phrase that potential clients end up searching on Google to find a company like DaVinci Roofscapes.

Let’s back up for a minute. Why would someone even search for “plastic roofing tiles”? Well, let’s say that we’re on my back patio, having a beer and you say to me, “Wow, I really like that roof of yours!” (I have a DaVinci roof on my home) – and I respond, “Oh, that’s DaVinci Slate, you know they’re those plastic roofing tiles”. A few months later, your roof gets hail damage, and it’s time to replace it. You then recall the fact that you liked that roof that I had, but you cannot remember the name of it – you just remember that they were “plastic roofing tiles”.

So, like most of us, you go to Google and type in “plastic roofing tiles” – and VIOLA! DaVinci shows up on the first page of Google. Why? Because of the blogging they’re doing through Compendium’s blogging system that helps them find and utilize the long tail keyword phrases, like “plastic roofing tiles”, that are most applicable to what their customers are entering into Google.

As Business Blog Writers, we help to provide the content that DaVinci Roofscapes is looking for to secure long tail keyword phrases and to promote lead generation through their blog. We would love to help you with your company blogging. Please feel free to contact us for a blog writing quote.

Not ready to start a corporate blog? Join us on Facebook and Twitter to discuss your corporate weblog.

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Post tags: business blog writers, Content Creation, Corporate Weblog, Lead Generation

Interview with Andrew Foss, eCommerce Manager at Elite Sportswear

Jenny — Fri, 05 Nov 2010 13:00:21 +0000

Andrew is the eCommerce Manager at Elite Sportswear, the leading supplier of Gymnastics apparel in the world under the GK and adidas brands.

1. Why did you guys decide to have a blog?

Our Corporate eCommerce site was not Search Engine Friendly (Database Driven, Long-Garbage-Filled URL, Clunky Layout). There was no place in the design for searchable content or social Interaction. I needed a place to tell the story of our company as well as to present information about our products and the people who use them. That being said, we were pouring money down the drain DAILY with a very expensive PPC program

2. Do you ever have folks ask you what a blog is? How do you define it?

I used to – Standard definition – Place where Geeks and housewives go. In the last 2 years, with the surge in popularity of Facebook, it is mostly understood.

3. How did you discover Compendium Blogware?

See question 1. I was evaluating blog platforms and prepared to begin the saga of designing a WordPress blog on my own when I received a nuisance call about a blog platform called Compendium. I put on my “You-Can’t-Sell-Me” armor and proceeded to listen. Within 15 minutes, I was sold by 2 basic issues. 1-it was 1/4 the price of 2 similar solutions that had been pitched to me, and 2) the blogging interface (with the blog post strength indicator) was the best interface I had seen.

4. How long have you had the blog with Compendium?

Just at the tail end of my second year.

5. Did you look into other blogging platforms before going with Compendium?

Yes. See above.

6. What makes Compendium worth the money for you?

Compendium monetized itself within 3 months (reduction in PPC $ + direct sales of products). I have an eCommerce site. I just needed traffic.

7. Why did you choose to put your marketing money into a blog and not into direct mailing or something else, for example?

We do all that too. I was reallocating other dollars used (specifically PPC)

8. What sort of success have you seen with your blog?

It brings in 1/5 of all my site traffic. The links and searchability then (within 6 months) improved the searchability on my main eCommerce site, allowing me to further reduce PPC spending. Since April of this year, we have spent on PPC.

But even more important is the Voice that we have created for the Company. Previous to the blog, our company had a website (that rarely changed, Display advertising, Catalogs, and tradeshows/Events. The content we presented was relevant, but never timely or up to date. Now News is available from GK daily. And people come back to see it!

9. How many folks in your company write for your blog? Do they find it an easy or a daunting task?

3 have logins, but of the 800 odd posts, 700 have come from me.

Thank you, Andrew for the interview!

Do you have a blog? If you’re interested in being interviewed for our blog, we’d love to hear from you! Please feel free to contact us. If you would like to get blogging but not sure where to get the content, please don’t hesitate to contact us for a quote.

Join Business Blog Writers on Facebook and Twitter.

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Post tags: business blog writers, Elite Sportswear, GK Elite

Qittle Now Blogging With Us!

Jenny — Mon, 25 Oct 2010 13:00:00 +0000

Have you heard of Qittle? They’re a mobile marketing company based in Aspen, Colorado.

Wondering what mobile marketing is? Do you receive text messages? If you do, then you can be a recepient of mobile marketing.

Qittle was looking for a blog writer and we responded. They were looking for a blogging service that could provide the 50 posts/month that they needed.

Even as a mobile marketing company, Qittle understands the importance of blogging to gain organic search engine traffic that might be looking for their text message marketing solutions. In order to reach those clients and create that lead generation, they need content creation – so they turned to us.

We are excited to be writing for Qittle and look forward to their success.

If you would like to get in touch with Qittle for a quote, you can reach them at 866-761-7442 or on line at http://qittle.com/

If you’re interested in company blogging like Qittle was, please get in touch with us for a free quote.

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Post tags: Blogging Service, Content Creation, Lead Generation

Importance of Images in Blog Posts

Ash — Fri, 17 Sep 2010 11:00:00 +0000

Find the Right Image

A blog post must be dynamic and also at the same time quick to load. How can you obtain these two results at one time? Naturally, you can do so with the use of images. Images, depending on how they are saved, usually constitute little file space, and they can give life to your blog post. Whenever you wish to give your audience a little breather from the text, a good image in text will always do the job. Here are some guidelines on how to effectively use images for your corporate weblog.

Make sure the size must be medium sized – This setting can be seen in most blogging platforms, but the importance of image size will affect loading performance and general reading efficiency. Medium sized images tend to be friendlier to the readers’ eyes. It is imperative that you check your image before uploading it to your post. If you find out that your text consumes only about less than one half of the width of your post, then your image is most likely too big!
Focus on your blog’s theme – Images relevant to your blog post work more effectively than random ones put there as filler. Pick images that either give direct or symbolic meanings if you wish to obtain the unique results for your blog’s performance. These aspects determine how well your readers can relate to the text because the image provides them with that connection. Ask yourself: is the image relevant? If you take longer than 3 seconds to answer, then something’s wrong.
Consider Copyright and other ownership issues – You can’t just take any image from anywhere. An image may have restriction of use which you must be aware of. You should ask permission or view the terms of use for an image if you wish to implement that image for your company blogging.

We can help you find the most suitable images for your blog and your business, just let us know and we can get started with your lead generation.

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Post tags: Company Blogging, Corporate Weblog, Lead Generation

Marketing Strategies Behind Content Variety

Ash — Thu, 16 Sep 2010 10:43:59 +0000

Internet communication is regarded to be one of the most effective ways of drawing in prospective customers for your business. With this technology at hand, you can clearly expand your business to more than your local market. These strategies can be boosted by venturing in varieties of content such as newsletters, e-books, or press releases. You can creatively present these forms of content through your blog which can assure that your business gains stable traffic.

Content variety is important in lead generation because it provides your customers with the insight of stability and product updates. People like to know that the product or service they wish to take part in is consistently updated. This can be done with effective blog updates and other resources that can enhance your business’s quality.

Newsletters and e-books are popularly known to be effective content varieties because they give your visitors something creative. For newsletters, your visitors are granted the personality of your business because these get sent straight to their emails. They are allowed to read any updates you may have so they are up to date with any promotions or product offers. For those that wish to grab a comprehensive understanding of your business or service, then e-books are great mediums to do so. They are digitally compiled to conveniently supply your visitors with needed information.

When you want to realize your business potential, your corporate weblog must take part in content variety. If you’re wondering what content solutions your business needs, then let us know. We have a solution just for you.

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Post tags: Content Creation, Corporate Weblog, Lead Generation