Comments On A Blog

by Jenny on November 28, 2009

Comments On a Blog

Having comment on a blog is a very important step in having a successful blog.  It is what separates a blog from a website. With the ability to leave comments, blogs made websites a two-way communication tool rather than a one-way communication tool.

POSITIVE COMMENTS

Ideally, we’d all prefer to have positive comments; however that isn’t really a realistic possibility.  And, besides, positive comments can become a bit on the boring side.

Positive comments can help a business’ brand, popularity, lead generation, etc., whereas negative comments can cause a small amount of ruckus.

NEGATIVE COMMENTS

Negative comments on your blog can certainly be a good thing!  If people are leaving negative comments on your blog, then they are following it closely.  After all, people are more inclined to say, “I love this product” rather than “This product lacks this, this and that.  And I stopped using it in 1999.” 

When folks leave negative comments, they provide you with feedback on your product or service.  It is free consumer reporting and should help with your marketing tactics, your product development and brand followers.

Furthermore, negative comments usually spark a pretty interesting discussion and if you are a constructive thinker, these discussions can end up being very beneficial to your company.

As Business Blog Writers, we will monitor your comments and let you know when you might want to follow a discussion that is going on about one of your products.

Of course, one of the benefits of Compendium is that you can monitor your comments and edit them as well.  So, comments do not go live until you (or we) approve them.

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{ 4 comments… read them below or add one }

Lawrence W. Lee November 28, 2009

Hmmm. The idea is spot on, I think, and it’s hard to argue with the comprehensive idea that blogging will become a web essential for businesses. The only “catch” I see is that small, new businesses have to be exacting in their budgeted advertising. do you have any kind of “try before you buy” program that could be used to prove that this service will be paying for itself at some time? Talk is talk. Stats are stats. Both a helpful, but when everyone is pinching pennies just to open every day, measurable “I can see this working!” data would be the deciding factor for me.

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Jenny November 29, 2009

Lawrence, you bring up a valid point. Since our business is so new, we do not have the “proof” yet. Unfortunately, since it takes 3 months for organic searches to show up on Google, we cannot offer “try before you buy” or we would go homeless. However, Compendium Software does have the proof and all there needs to be to execute the software is writing. So combined with the software and our writing skills there should be no failure. We will evaluate our own site for our own traffic and profits after 6 months have passed to see where we are and to share with our readers.

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Lawrence W. Lee November 29, 2009

Just remember that those small businesses have little to invest in anything that promises some future payoff; they are already constantly bombarded by folks claiming an ability to solve all their problems. Reminds me of doctors “practicing,” but offering no guarantees. The patient can die, but the doc will still be paid.

I’ve not checked your pricing structure yet; some variability on that end might work.

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Jenny November 29, 2009

Lawrence,

Yes, absolutely, we give a discount for the first three months on our writing services. If a company already has a blog established, then that’s great. We highly recommend Compendium for the folks that don’t have blogs yet and therefore, when we use that company in accordance with our services, we obviously have no control over their software prices. That’s not to say they don’t have bargaining powers.

Thanks for keeping us on our toes!

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