Compendium Blog Ware

by Jenny on November 27, 2009

Compendium Blog Ware

If you do not know about Compendium Blog Ware, you are seriously missing out.

Compendium is a company that has been out for a few years, and is the premium software that we recommend if you are going to have a blog.  Compendium has a corporate blogging strategy that is top notch.

As print marketing materials are phased out, more and more companies are looking to the Internet because of its incredible search engine skills.  As a result, companies are seeing the advantage of search engine marketing.  This is easily accomplished through frequent and quality content of a blog.

The excellent thing about a blog is that you are creating organic search content for your site.  An organic search is one that appears on a search engine results page because of the relevance to the searched term rather than showing up because of an advertisement or because a keyword was purchased.  Non-organic searches usually include pay-per-click (PPC) advertising.  Pay-per-click advertising is one in which advertisers pay a host based on the number of times their ad is clicked.

Compendium Blog Ware allows companies to get more for their money, especially if they are doing Pay-Per-Click advertising.  With Compendium Blog Ware, the frequent and quality posts not only help you show up on an organic search, but you will have all the content of the blog to show for your advertising dollars.

When coming on board with Compendium, Compendium will analyze your business and your company’s presence on the web.  From there, they will choose a number of keywords, whether it is 25, 50, 100 or 250, and will put together a blog that will knock your company’s socks off in about 3 months’ time.  The reason that it takes 3 months is because of the organic search factor.  Since it is an organic search, you will not be paying for advertising and have to wait for the search engines to find you.

With those keywords, Compendium creates a number of blogs for your company.  So, in other words, it looks like your company has just one blog to your website viewer, however, to the search engines like Google, Yahoo, Bing, your blog looks like you have 25-250 blogs.

Compendium will also help you target local traffic.  Even if your company is nationwide or worldwide, the benefit of local traffic can be extraordinary.  Since it has been reported that over 50% of searches are for local items, it makes sense to target the local searches.  Of course, if you are a company located in Kansas City, but your biggest market is in Boulder, CO, you could target the local traffic of Boulder or another city nearby.

To truly experience the Compendium Blog Ware advantage, you’ll want to set up a demo with Brian Millis at Compendium.

Brian Millis

Compendium Blogware
Phone: 317-777-6254 would love to write for your blog if you decide to go with a blog and need writers.  Please do not hesitate to contact us.

Dean Solutions, LLC
913-400-3888 Office

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