Earn Keyword Phrases Without Ruining Your Company’s Reputation

by Jenny on December 15, 2010

One of the company blogs that we write for is DaVinci Roofscapes – they make plastic roofing tiles that look like natural slate and shake.

When it comes to marketing for DaVinci Roofscapes, they don’t want to say in their marketing material that they make “plastic roofing tiles” – however, through online research they have discovered that to gain the high quality leads they’re looking for, they need to use “plastic roofing tiles” on their blog because this is a keyword phrase that potential clients end up searching on Google to find a company like DaVinci Roofscapes.

Let’s back up for a minute.  Why would someone even search for “plastic roofing tiles”?  Well, let’s say that we’re on my back patio, having a beer and you say to me, “Wow, I really like that roof of yours!” (I have a DaVinci roof on my home) – and I respond, “Oh, that’s DaVinci Slate, you know they’re those plastic roofing tiles”.  A few months later, your roof gets hail damage, and it’s time to replace it.  You then recall the fact that you liked that roof that I had, but you cannot remember the name of it – you just remember that they were “plastic roofing tiles”.

So, like most of us, you go to Google and type in “plastic roofing tiles” – and VIOLA! DaVinci shows up on the first page of Google.  Why?  Because of the blogging they’re doing through Compendium’s blogging system that helps them find and utilize the long tail keyword phrases, like “plastic roofing tiles”, that are most applicable to what their customers are entering into Google. 

As Business Blog Writers, we help to provide the content that DaVinci Roofscapes is looking for to secure long tail keyword phrases and to promote lead generation through their blog.  We would love to help you with your company blogging.  Please feel free to contact us for a blog writing quote.

Not ready to start a corporate blog?  Join us on Facebook and Twitter to discuss your corporate weblog.

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