Contribution made by Becky W.
The Internet has done so much for business. It’s opened doors for local companies to go global at an affordable rate. It’s helped reach customers in new and convenient ways. But the Internet hasn’t been completely good for business. With more and more emphasis being put on doing things online, the face to face aspects of customer service and business relationships have really suffered. Here are some ways that you can deal with that.
1. Encourage customers to come in to visit your place of business.
Most people prefer using the Internet to take care of basic customer service questions and concerns. They would simply rather log on to a website and check a FAQ page or send an email to find out what they need to know. This is okay. In fact, it’s a great opportunity if you know how to handle it.
When you reply to the email, give a basic answer and then invite the recipient to come in to see you personally so that you can go over their question in better detail. Chances are the basic answer will suit them fine but if they still have questions they’ll feel less shy about dropping by and meeting with you or paying a visit to your store.
2. Offer a Hybrid Solution
Why not give people a chance to video chat with your company? This way, if the person can’t get to your offices or store, but they don’t want to simply email, they’ll have an option available. Tools like Skype make this cheap and easy to accomplish.
3. Go to Them
It’s easy to assume, with this being the digital age, that things like door to door sales are all but dead. This is absolutely not true. Door to door sales and marketing still exists. Cydcor face-to-face sales presentations are proof of that. Other companies are following Cydcor’s lead and sending their sales reps out to do the job “the old fashioned way.”
The best way to find success with this route is to make an appointment to drop by. People are more cautious than they used to be and are not likely to answer the door if they aren’t expecting someone to drop by. If you don’t want to do cold-calling, send out a piece of direct mail letting people in a specific neighborhood know that you’ll be sending representatives their way. This way they’ll know what’s going on when your agents ring the bell.
You’ll get even more success if you tie the visits and drop-bys in with charity. Promote a food drive or a clothing or school supply drive (don’t collect cash, it looks sketchy) and then, while the person is feeling generous, find a way to work in the sales pitch.
These are just a few ways to keep things personal for your business. How many others can you think of?