GK Elite Comes On Board With Business Blog Writers

by Jenny on December 27, 2010

A few months ago, we reached out to GK Elite to see if they needed any additional blog writing.  Although they do an excellent job with blog content creation, we were still interested in blogging for them and luckily they were interested in us helping as well.

GK EliteGK Elite is a premier gymnastics leotard and apparel company that has just gotten into the world of competitive cheer as well.  So not only do they have a blog for their gymnastics side but also for their cheer side.

As a result of their new cheer side, GK Elite wanted help getting content on both blogs.  If you read our interview with GK Elite, then you probably recall reading that the Compendium blogging platform along with content has brought in about 1/5 of their web traffic.  Not too shabby.

The biggest advantage GK Elite has had as a business to consumer company with a blogging program is that they have been able to generate a community feel for their website and more importantly, their brand.

They have the fantastic Compendium Web-to-Post feature that allows their young enthusiastic gymnasts to post a photo and leave commentary about their leotard or uniform – so as business blog writers, when we post about a specific GK Elite product, we always ask for feedback by asking the reader if she or he has said leotard if they want to leave feedback about it by linking directly to GK Elite’s web to post.

By taking this burden off the shoulders of GK Elite – the eCommerce team at GK Elite can focus on bigger initiatives. 

Is it time for you to focus on the bigger initiatives and just leave the content creation up to us?  We’d love the opportunity to give you a free quote.

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