How Do We Know How To Blog About YOUR Business?

by Jenny on March 17, 2010

“How will we know what to write about your business?” – Yup, it’s a question that we get A LOT.  It’s understandable.  You have spend years, maybe decades refining your product or service and wonder how some writer can waltz in and pretend to be the expert on your product or service.

However, that’s actually where we have the advantage.  We are like the customer you haven’t met or the potential customers yet to come.  We do have to get to know your business and the best way to do that is through writing about your product or service.  Think about it, we have a totally innocent approach to wanting to understand it.  A fresh perspective, if you will.  As a result, as we get to learn it, we can convey it in possibly different ways than you can.

That’s not to say you cannot have your blog target exisiting customers too.  You’re welcome to blog along with us.  You can talk about a number of things (we’re here to provide ideas), and we can certainly do a series of interviews or products/service reviews for your current customers to see if they would like to try something different that you offer.

We really do want to know what your concerns are.  How can we alleviate any doubts you are having about having a corporate weblog or bringing on copywriters for your blog?  We have the solutions, as where there is creativity, there are solutions.  Nonetheless, please leave your concerns in the comments section below or feel free to contact us.

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