Thirty years before most people had even heard of the Internet, writer Marshall McLuhan coined the term "Global Village". How right he was.
Wikipedia states that "McLuhan, in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964), describes how the globe has been contracted into a village by electronic technology and the instantaneous movement of information from every quarter to every point at the same time". McLuhan predicted commercialization of the Internet, which includes what we refer to as the "blogosphere". Due to its widespread popularity, those in business would be well served to consider this guide on how to build a better brand powered by the 21st century blogosphere quickly and easily as must reading.
We live in a world where digital content creation is king. Newspapers, magazines and TV advertising used to be the primary means for establishing brand identity. Since 1995, more and more companies have come to rely on relatively inexpensive e-commerce advertising to establish and promote their brands. Social media has accelerated the e-commerce trend, giving the world's estimated 2 billion Internet users a forum for instantaneous feedback on brands, products and services via Facebook "likes", Twitter "tweets" and Angie's List postings.
McLuhan would be impressed, but not surprised, by the Internet's rapid growth and influence. The time to build your businesses' brand identity through the power of the 21st century blogosphere is now. Create world-class web content for your brand. The decision to outsource content writing could be your first step.
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