How to Create Web Content that Captures the Gold Medal Quickly and Easily

by Jenny on August 16, 2012

Everyone wants a gold medal.  Winners wear them proudly.  Losers covet them.  In business like athletics gold medals symbolize achievement, excellence and the peak of perfection.  An Olympic athlete's "brand" and personal market value increase significantly with a gold medal draped around their neck.  Olympic swimmer Michael Phelps, the most decorated Olympian of all-time, will most likely command fees upwards of $2 million to $3 million per speaking engagement thanks to his 18 gold medals.  Back to business.  If peak performance is your goal, here are a few tips on how to create web content that captures the gold medal quickly and easily.

AIDA is an acronym for attention, interest, desire, and action.   Empowering your web content with AIDA will help spur your e-commerce site to new heights of achievement. 

  1. Attention – You have to draw visitors to your website to have a chance of capturing their attention.  This is best accomplished with SEO product descriptions.
  2. Interest – Once visitors land on one of your web pages, you must maintain their level of interest with digital content creation that captures the imagination.
  3. Desire – First-time and repeat visitors to your web site must "feel the buzz" surrounding your products and services.  Excitement creates buzz.  Make your web copy exciting.
  4. Action –  Translate the excitement into a call-to-action (CTA) for your brand, products and services.  Close the sale. 

For content creation that glitters like gold, visit Business Blog Writers today!

              

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