How to Get Your Readers to Listen

by Jenny on May 13, 2013

Do you find yourself with thousands of page views each month, but with a sales figure that’s far from favorable? If the answer is “yes” then it may be that your readers aren’t listening to you and therefore an indication that you need to assess how you’ve been writing blog posts and other types of content.  Relevant listeners generate demand and this positively affects your conversion rates and eventually your online sales figure at the end of each month. The more people you have listening, the more successful you are online. So how do you get the average online visitor to listen? There is no right answer to this question, but a group of factors that must be taken into consideration to get more people to give you the thumbs up.

Get Your Keywords Assessed
The first entry point most visitors have to a website is through search query results on search engines. The more relevant these results, the more likely visitors are to take you seriously. This is only possible if you’re using the right types of keywords and ensuring that your keyword density is “online friendly” in SEO content writing. Keywords should never be used because “everybody else is using them”. Conscious research is needed with tools such as Google Adwords Keyword Tool to search volume and ranking difficulty of different keywords and correctly align your niche with these factors. This increases your chances of getting more people to actually read your content and consider your products. Needless to say, your content should also be of the highest quality, relevant, well-researched and with an ‘expertise” air to it. If you are not an expert at creating web content, then you will need to hire to fill the gap.

Improve Your Call to Action (CTA)
How are you doing your call to action? Are you relying on one method to funnel prospective clients to your check out pages or are you using different methods to get their attention. An effective call to action should build up on any soft sell you did, it should not detract from it. Take some time to assess your niche with established content providers and use important CTA metrics to measure just how each method is working.  These metrics can include your bounce rates, click through rate and keyword searches on a monthly basis. You may even need to consider your web pages to see just how use-friendly they are and make the necessary adjustments to ensure they are easy to navigate and understand.

Study Your Competitors
Competition is what makes the online world so transient: you may be successful for a few months, but later find that your competitor managed to get a foothold somewhere.  This is certainly not the end of the world, but it does require some competitor analysis to see where you went wrong and make the necessary adjustments when you decide to outsource content writing. Some questions to consider include: what are your competitors doing that you failed to do or should consider? What types of keywords are they using in their content to attract visitors? Are they offering perks to get more people interested in their products?

Narrow Your Reach  
Are you trying to reach every possible online visitor that comes to your website? If you are, then it is time to reassess your audience and narrow your reach. A website visitor that is interested in cloud computing, for example, is less likely to take the time to read an article about fixing your computer even though they are both IT related.  Do the necessary keyword research to find which of niches is popular and narrow your content creation and business model to focus on that.

You do not want to create content that your readers will not read. Once they read your content and can clearly see how it applies to their needs, then you have a higher chance of getting them as potential clients.

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