Taglines are one of the essentials of businesses. More so on corporate blogging where almost every word matters. As the key phrase for your business blog, your tagline should possess 3 key qualities: your company’s mission, your business promise and your unique brand.
For an effective tagline, you should look into what your company is selling. Focus on your products and services. It should answer the question, “What can I offer to my clients?”
To get the attention of your target market, your company tagline should also include benefits visitors or potential customers can have. Whether it’s a unique item, valuable information or services, it should answer the question, “What can my clients get from me?”
Lastly, your tagline must also project your identity and what makes your business stand out among the rest. Even your website content should go well with your branding. Your blog’s theme, colors and fonts must match your tagline and brand name.
Take the time to come up with a tagline that will enhance your company’s blog as it will also give readers an idea of what your company blog is all about.