How to Sell Without Selling With Your Company Blog

by Jenny on February 8, 2011

How to Sell Without Selling With Your Company BlogAlthough the purpose of business blogs is to generate leads and convert them into sales, readers don’t necessarily like a hard sell when the products are not customized to fit their needs. So how can you sell your products and services without defeating the purpose of your company blog?

The answer is simple. First you need to address your readers’ needs. After offering a solution, you can then recommend other existing products and services that can supplement other needs.

Here’s what you can do:

  1. Find out what your readers want. Have a survey or a poll to learn what visitors like to read on your blog. You can do this through website content services like social media tools like Survey Monkey for free.
  2. Be Prompt and Consistent. For each concern raised from comments or other media, you have to stay consistent and prompt. This will build trust for you and your readers.
  3. Respond with Relevant Information. Should you start to cross-sell your products and services, make sure they fit your customers’ needs.

Are you looking for a website content writer to assist you with your company blog? Contact us now for a free quote on our business blog writing services.

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