Interview with Julie Urlaub of Taiga Company

by Jenny on April 14, 2010

Taiga Company LogoJulie Urlaub is the Founder and Managing Partner of Taiga Company, a sustainability consulting firm that helps businesses clarify what green means to business, as well as the drivers, risks, and opportunities of sustainable business practices applied in business.

Julie chose to use Compendium Blogware to create her blog.  We wanted to get a better idea of why she wanted to blog and why she chose Compendium.

1.    How did you discover Compendium Blogware?

I discovered Compendium at the end of 2008.  There was a dramatic shift in our business, and we decided to make the shift from traditional marketing to more of an online presence with a focus on global awareness.  Part of our vision is to vastly accelerate the integration of sustainability concepts into the workplace and individual lives.  I wondered,  “What is the medium that could do that?”  At the time, we didn’t have a strong online presence, so I wanted to know how you can reach the broadest audience but also speak from your own perspective.  Blogging became the answer for us.

2.    Where is the value for you in choosing Compendium?

True value is derived by partnership.  The value Compendium brings is a reflection of being a partner and is multifaceted.  It is demonstrated in their customer service – from the Compendium Client Success Manager to the technical support received, ongoing education, promotion of content creation, ideas around content creation, etc.  It’s a partnered alliance.  I just cannot wait until the day I can go to their offices to give everyone a hug.  The integrity and commitment that I have experienced with Compendium has been wonderful.  Kudos to Sarah Sedberry, by Client Success Manager.  Not only does she demonstrate stellar communications and impeccable service, but she is an absolute joy to work with.

3.    What activities are generated by the Compendium Client Success manager?

We have scheduled meetings to review items concerning the blog, address questions with analytics, review objectives of the blogging platform, and make recommendations for ideas to improve.  Compendium is very responsive and is very curious as to what they can do to support and improve your company’s blog.

4.    How long have you had a blog with compendium?

Since the beginning of 2009.

5.    Did you look into other blogging platforms?

Yes, I did.  I experimented with some other blogs: some free, some paid platforms.  Specifically, Word press and Blogger.  I liked the offerings and functionality but preferred Compendium.   Why? Because Compendium comes in a nice tidy package that is 100% reliable.  You get on it, write your post and get on with business.

These are the reasons why I love Compendium:

1.    The reliability.
2.    Functionality– it’s always up, always reliable.  Access to your blog wherever you are.
3.    Ease of layout – access to previous blogs.
4.    Ongoing education on search and best practices.

6.    Why did you choose to put your marketing money into blogging program vs. direct mailing or something else for example?

Well, actually, we’re a green company, so direct mailing doesn’t work for us and it’s not aligned with our vision and sustainability plan.

7. What success have you seen with your Compendium blog?

We have achieved the global reach we were seeking at the onset of our program.  We have also been able to leverage our content via social media sites: Twitter, Facebook and LinkedIn.

8.    What is a blog?

I didn’t know what a blog was in December 2008.  My perception was that it was something cool out there that might help accelerate eco awareness in business.  So I read the book, Clear Blogging by Bob Walsh.   I read it in a weekend and after reading that book, it was clear to me that if I didn’t start a blog program, then I was missing the boat big time.

9.    How many people in your company write for your blog? Do they find it an easy or a daunting task?

I am the sole blogger for Taiga Company.  I have committed to writing 2 blogs a day – leading by example in an indirect kind of way.  By posting 2 post weekdays, I am hoping that those reading will take 2 eco actions a day (or more!).  Some days it is really easy, and then there are some days I feel like I am pulling my hair out wondering what I am going to write about.  But the beauty of Compendium is that you can schedule your posts, so if you are really in the writing mode one day, then you can schedule enough for the rest of the week.

10.     Is there anything else you would like to add?

We use our blog as an informational blog as well as to market our services.  We are focused on reaching businesses and individuals that don’t have an environmental awareness, but are eco curious.

A blog allows a company to express their own initiatives and view points on what they are doing, but also allows them to engage with their stakeholder.  For example, a company blog with a CEO or a COO writing blog posts engages their customers and potential clients on a regular basis.  A blogging platform
provides the opportunity for your company to be more transparent, to communicate with the community, and more timely.

Thank you Julie for your time and for allowing us to pick your brain a little bit! Visit the Taiga Company’s website or their The Taiga Company Blog.

If you are interested in starting a blog with Compendium Blogware, please contact Brian Millis is the sales department.  Mention that you found out about them on this website and receive an instant 5% discount!

Brian Millis

Phone: 317-777-6254

If you need help with writing your blog and creating content, please contact:

Business Blog Writers
Phone: 913-400-3888

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