Russell Athletic has been around for quite sometime now. Founded in 1902, the company began with 8 knitting machines and 10 sewing machines. As a provider of sportswear for teams in Alabama then, the company began to expand in 1930 to cover other teams all over the country.
Today, Russell Athletic is associated with collegiate lifestyle. It also continues to provide high-quality sports attire to men and women, both in the amateur and professional arena. The company also branched out to a youth line to cater to young adults' sportswear.
The company has a blog that embodies who the people are behind Russell Athletic and what they do. Website content writers can create numerous blog posts that can also promote the true spirit of sports and fun. Hiring someone else outside your company can give your blog a new tone or a new voice that can send the message you want to get across to your target audience.