Make Your Company Blog Glitch-Free in 5 Steps

by Jenny on February 2, 2011

Make Your Company Blog Glitch-Free in 5 Steps

A business blog is important since it can impact your target audience. However, an error-filled company blog can also become the reason potential customers avoid you.

Here are 5 steps to follow to make sure your blog attracts and keeps readers and customers interested:

  1. Manage Blog Content–  Readers want to know what topics you’ll cover and even when to expect new content to be published. Proper planning is required for that.
  2. Manage Blog Comments– When someone takes the time to leave a comment, do acknowledge and respond accordingly.
  3. Make Well Researched Posts– Opinion posts that are not well-thought of can disappoint readers and leave a bad impression. Some companies opt to hire ghost writers to do extensive research for posts.
  4. Use Reliable Sources- Some company blogs are lazy and use only one reference for everything. Don’t be lax. Look up different references and cross-check your information to keep your facts straight.
  5. Clean Up Technical Errors- A blog filled with typographical errors, broken links or missing photos can cause readers to think of your company poorly. A well-maintained blog reflects your company is attentive to details, vigilant and stable.

We offer professional blog writing services to meet your corporate blogging needs. Contact us for a free quote now.

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