Naked Conversations: How Blogs are changing the Way Businesses Talk with Customers

by Jenny on July 21, 2010

Naked Conversations: How Blogs are changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers gives you an overview of why blogging is an important part of our lives personally and professionally.

This is a great book to get even if you have not yet began to start off in the blogosphere (world of blogging). Blogging is starting to be a tool that businesses use to communicate with their customers. Successful business blog writers have contributed to this book to implore their views on what makes some blogs work while others do not. Readers will get an inside look on issues that certain companies had to face through the voice of the bloggers.

The authors included 11 tips on successful blogging and how to blog your way through business crisis. The eleven tips on blogging shared in this book are:

1. How to Get Found Easily
2. Read and comment on blogs before starting your own
3. Keep your blogs simple and focused
4. Show passion when writing your blog
5. Demonstrate authority in your writing
6. Allow comments on your blog page
7. Be accessible to respond to customers/readers
8. Tell a personal story that is compelling
9. Have useful links
10. Build real world relationships
11. Use your referrer log

Companies that used corporate weblogs have come out of top winning big. On the other hand, there are companies that failed to blog and as a result they have PR crisises that are rising. Blogs add to the marketing and PR strategies repertoire. Since they can quickly become word of mouth through Facebook, Twitter, e-mail and more, they can make or break your company within minutes. 

If you have a blog or are looking for a blog and need content creation, Business Blog Writers can help with a quote for a free blog writing quote.

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