The word ego could be translated as: everybody's got one. It's an important distinction to make when considering the ever-changing landscape of the Internet blogosphere. With a panorama of opinions, cornucopia of egos and plethora of products and services from which to choose, how do you separate the wheat from the chaff. Let's start by examining some basic truths. Call it new concepts in corporate blogging for business.
The first basic truth is that every individual and every business on the planet wants to sell you something. Human beings are on a constant quest to promote their egos, I mean brands. Just look at the Kardashians. You would be hard-pressed to find a more self-promoting bunch than Kim and the girls. But, what does that have to do with new concepts in corporate blogging for business? Plenty.
Skillful use of the right content creation tools is just as important as perfecting your image. In business, just as in the world of reality TV, perception is everything. Kim Kardashian and her family have created a billion-dollar-plus empire based on a brand, some would argue, has little substance. But, the lessons in self-promotion which have led to such astounding brand awareness should not be lost on businesses wanting to mimic the Kardashian's success.
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