Optimization for YouTube – Why Including Your Company Name in the Title of Your Video is Important

by Jenny on November 10, 2012

Do you have a company YouTube channel?  How is it performing?  Are you pleased with it?

Much like old content, there are great ways to revive old videos on your YouTube channel, so that you have better search engine results.

Usually there are small tweaks that can be made to make your videos show up in search results a little bit better.  If you add your company name to every title – it helps your videos show up as suggested videos after a video ends playing or on the right hand side bar of YouTube.

One of the YouTube channels that we have worked on regularly is Floppycats.

Below is an example of one of their videos – and you can see that "- Floppycats" is in the title of the video, and you will see that if you click through to YouTube you will see that many of the suggested videos are also by Floppycats.  In other words, it helps to keep the viewer on your channel and maybe will also help them click through to a product you're selling.

You can also do a number of things like make Playlists, share on Social Media and more.

We, as you probably guessed, offer a YouTube optimization service and would love to take a look at your YouTube channel and offer you a quotation.

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