You love to write and believe that pursuing a career as a product description copywriter might be an ideal fit. You're encouraged by the explosion of Internet writing and blogging jobs. In fact, there has probably never been a better time for freelance copywriters to make their mark. Now you need the content creation tools to manifest your goal: product description copywriter like a pro!
- Write for people first, search engines second. Write copy that is conversational and speaks to individuals, not audiences.
- Bullets and lists, like the ones used here, help readers stay focused. They also help keep you on message as you engage in content creation.
- White space is important, yet another great reason to use bullets and lists. Headings and subheadings make for easier reading, making the content easily digestible.
- Shoot for 300 to 350 words per page maximum. Your web copy should be tight, bright and lively, climaxing with a call-to-action (CTA) for the businesses' products and services.
Adhere to the copywriting model of attention, interest, desire and action. Ask the question: would you want to buy this businesses' brand, products or services based on what you have written?
Most of all, utilize SEO product descriptions that will enable Internet users to easily find the company's products and services, with the ultimate goal of being listed on the first page of the search engine rankings. Social media optimization (SMO), Vlogs and podcasts also aid in that effort.
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