Profitable Business Blog

by Jenny on November 26, 2009

Profitable Business Blog

What makes for a profitable business blog?  Is it the strategy?  The optimization?  The frequent posting?  It’s all that and more.

A profitable business blog involves many factors.  It is important to understand that blogging works because of search engines.  Blogging is a form of search engine marketing.  And blogging allows websites and blogs to be found based on organic search results, rather than paid search results. 

Tips on Attaining a Profitable Business Blog

  • Personable
    • With the ongoing social media revolution, blogs are becoming more and more popular because of their personal nature.  Blogs are less refined, unlike a press release, personable and real.  Consumers find this new approach from business as a refreshing one, making them come back for more.
  • Strategy
    • If you start your blog with the proper strategy, you are golden.  Without a strategy or main focus, your business blog is doomed to fail.  By hiring writers like and using a blogging software like Compendium, your blog doesn’t get stuck as someone’s side job. 
  • Platform that is Optimized for Search
    • If you choose a blogging software platform like Compendium Blogware, you will get a platform that is optimized for search and will be more rewarding in the search engines for all your posting efforts.
  • Content
    • Update your content often and maintain a consistent blogging schedule.  Perhaps content should be at the top of this list.  Content MUST be frequent, constant and of a high quality.  The best way to obtain these results is by hiring a blog writer.  Without a blog writer, there is reason to fear that your blog will start out strong, but over time will lack the updating that is required of it.
  • Analysis of Blog’s Performance
    • As with any marketing tool, having a good idea of the blog’s performance is key to it’s success.  Without monitoring the analytics of the blog, there is no way to tell if a page or a post needs some tweaking.  This monitoring is available through Compendium software and the writers at will also help monitor the blog’s performance.  Of course, anyone in your company could do so as well.
  • Topics Full of Personality and Interest
    • Having intriguing topics for your readers to read is the only way to go.  If you have quality topics with quality writing, your blog will spark comments and feedback, adding to the organic content of your blog.  Likewise, the comments and feedback will help with future posts and possibly future product endorsements, ideas, sweepstakes, etc.  Comments and feedback create a 2-way communication for your clients and potential clients and your company.
  • Know Your Readers
    • Since a blog is a 2-way communication tool between your company and the blog’s readers (which are usually clients, past clients or potential clients), it is imperative to get to know your readers.  Blogging is a two-way street and you are blogging to form relationships with your readers.  At, we not only write for your blog, but also monitor comments to the posts and communicate back and forth with your clients.  Our monitoring of the comments is much like a receptionist fielding phone calls to the CEO, VP of Marketing, etc.  We will pass on the most important comments and keep the other ones regulated, so that they are acceptable to post on your blog.
  • Not Replying to Comments
    • Since blogging is a two-way street, it is important that comments are monitored and replied to.  It is the best way to keep your readers interested and the best way to continue a discussion that has started on a specific post. 
  • Passion
    • If there is no passion to the posts on your blog, then people will be less likely to read it. can help with this.  We have a selection of writers passionate about a variety of topics.  In addition to using a Business Blog Writer, you might also consider having your CEO, VP of Marketing, VP of Sales, etc. post to the blog once a week or once a month to add a different flavor to your readers. 
  • Sub Domain       
    • A blog should have its own domain name.  A sub domain is based from the main website.  The URL for a sub domain is usually as opposed to your website which is probably  Whenyou sign on with Compendium, they set this up for you.
  • Branding
    • As with any marketing tactic, it is important to brand your blog with your business.  By having a sub domain you will already partially brand your blog, since it will be associated with your main domain name.  However, the blog must have a similar look and feel as your website in order to really match the branding of your brand.  When you sign up with Compendium Software, they will design a template that works with your current web design.  So much so that most of your clients will not know the difference between your blog and your website. 

At we have come up with the ideal formula for a profitable business blog, taking the stress of the unknown out of your hands.  Working in tandem with Compendium Software, we will accomplish your business blogging goals and generate more leads for you in a matter of months.

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