In the present decade, business is done as readily online as it is in the traditional storefront – and the nature of that business is practically unbounded in terms of its products and services. Consulting as well crafts can be packaged and distributed on a physical, local level just as easily as it can be created and distributed to virtually any place on Earth. Blogging and business now go hand in hand, for in order to create a presence for a business in the extremely populated digital marketplace, a blog is almost required.
Blogging and business work well together because a blog is an easy platform from which to discuss the product or service, as well as to make clear the personality and professionalism of the business itself. Potential customers can look to the blog to get a feel for the kind of presence that the business intends to have in the marketplace. A poorly written blog devoid of ideas of references to ideas, or that is badly executed and full of errors, can damage the reputation of the business. On the other hand, a rich, intelligent blog, full of insight and practical advice can add value to the product itself and give potential customers something to take away from the time spent just browsing, shopping around or comparing products and services. A rich blog can leave a potential customer with something memorable that creates an association in that customer’s mind between the experience he or she enjoyed while exploring the product or service, and the actual product or service itself.