Relevance of Blog Titles in Drawing Traffic

by Jenny on October 24, 2012

“How to Lose 5 Pounds in a Week” or “Weight Loss Tips” which link would you click on? Obviously the first link because the title is catchy and draws interest. Captivating titles for your blog posts have the same effect for your potential buyers. Listed below are the reasons why great blog titles manage to draw tremendous traffic to your blog.

  1. It has been proven time and again that Internet shoppers click on a link solely based on the title or heading of the blog post. It does not matter if the content beneath the heading is of significance to them or not, but if the title in interesting the link will be opened.
  2. If your business blog is updated on a regular basis with high quality product descriptions, but the title is boring and uninteresting. Then your blog is likely to be skipped by potential patrons.
  3. Your products are sold only if your blog is read online. But if due to unattractive titles, prospective consumers keep skipping your link, as a result your blog will lose its visibility on search engines.

It is getting tough out there for retailers as it seems like everybody has a blog and plenty of products to sell. So how you present your blog plays a very significant role in elevating your sales targets. If you are clueless about how to make your blog visible on the Internet, then let our content marketing services relieve you.

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