Shane Co.

by Jenny on March 1, 2010

Shane CoHave you heard of Shane Co.?  If you are a radio listener, there is no doubt that you have heard the advertisements from the company’s owner, Tom Shane, inviting you to come into one of their stores.

Shane Co. is a jewelry company that specializes in diamonds, sapphires, rubies and pearls.  You can order from them online or in one of their stores.  Their online ordering process could not be easier.  You can pick from loose diamonds to even customizing your own ring.  They have a live person online to chat with you while you select your favorite style as well.

With stores in 13 states, there’s a chance that there is a Shane Co. near you, if you are the sort of person that would rather order online.

Shane Co. is an ideal candidate for a blog.  If they had a corporate weblog, then they would get better suited lead generation.  It is hard to qualify the leads that come through their radio advertising, but with a blogging system, they could use geo-targeted keywords to find folks in all 50 states looking for that special gift for their special someone.

With all the fun engagement stories, wedding anniversaries that folks have to share about their Shane Co. jewelry experience, a blog could be a really fun way not only to produce leads for Shane Co., but also could be a great way to create an online community for their customers. Such an online community, could then turn into repeat buyers because of suggestions or ideas that the existing customers get from the other customer.

If your business is ready to blog, please feel free to contact us to learn more.

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