Streaming Content From The Mindspace

by Jenny on June 18, 2013

Using content creation tools when writing product descriptions is a tricky affair. Unfortunately, content creation tools are driven by artificial intelligences or at least rely on algorithmic processing to generate content in quantity that safely passes benchmarks to ensure its uniqueness. The solution is to write in the manner of stream-of-consciousness, drawing from a brain full of experiences on this planet and from explorations of the mind within the body itself. Putting ideas onscreen as a steady flow is a habit that takes practice but quickly develops and becomes natural. Understandably, writers are inhibited by their own fears of inadequacy and by notions of judgment by their audience and by critics which they internalize and begin to emulate in their own minds.

Instead of content creation tools that rely on essentially what amount to being robots, writers can look into the content of their daily lives to find substance worth writing about. A writer can remember an interesting encounter he or she had at the grocery store:

A middle-aged woman asks a passing stocking clerk, "Oh, well, I'm not going to buy this tomato sauce, because it says it has aspartame in it. Doesn't aspartame cause cancer or boils, something like that?"

The clerk replies, "I'm not sure about that. Where does it say it has aspartame in it?"

The woman blinks, and squints at the label. "I, well, it said somewhere here. Maybe I didn't see that? I guess I just looked at it wrong."

"There's no aspartame in that sauce," the clerk says, smiling. "I'm pretty sure nobody adds aspartame to spaghetti sauce."

"Oh," says the woman. "Well, can you make your own sauce, do you think, sort of just with ketchup?"

The clerk says, "I don't know. Ketchup is maybe the wrong way to go about it."

The woman blinks and nods her head, and then she thanks the clerk. She goes on down the aisle, the tomato sauce left sitting on the shelf.

And here content has been created, ideas infused, with little more than a quick recall of a casual encounter in a grocery store. Someone motivated enough could take this info and turn it into content on a blog (and look, we just did it). The kind of creative content that consumers actually enjoy reading is not typically generated by A.I.

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