The Advantages of Press Releases as Blog Posts

by Jenny on February 4, 2011

The Advantages of Press Releases as Blog PostsOne of the functions of your company blog is to acquire blog traffic and part of our website writing services is to help you utilize the power of a press release.

A press release is any mode of communication with news-worthy information (events, promos, new products, etc.) intended for the news media to disseminate.

Using a press release in your corporate blog is an advantage because it can give you:

  • Instant recognition. A press release can help improve your company’s brand. Your business blog gains popularity because search engines likes press releases.
  • Quick backlinks. As a blog writer, when you publish a press release, it’s inevitable that most of your readers, visitors and followers will link to your blog post as point of reference. Press releases carry a certain degree of integrity that makes your company blog credible.
  • Increase in blog traffic. Search engines can get your business blog indexed easily when you input the right keywords in your press release blog post. Because of this, you can rake in potential followers and increase your loyal subscribers.

If you need help on press releases as blog posts, we offer blog posting services to assist you. Contact us today.

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