The Best Blogs Say It Straight-Up
Imagine being at your workspace about to write a new blog post. You're all dressed up in your favorite thinking clothes and you have your favorite “successful blogger” hat firmly on your head. Everything is going great so far and all the grammar is perfectly in order. The problem is that you haven't even made your point yet and you find yourself totally out of new words to put on the screen.
This happens to a lot of writers. A writer can't help but want to be “writerly” and to show off his or her unique, “writerly” voice; that is, the writer's stylized way with the language that is described by how the writer paces his or her ideas, how the ideas unfold through word choice, and which kinds of devices to use in order to show the reader ideas rather then lining those ideas up explicitly and in literal language. When blogging
, readers actually want the writing to get to its points quickly and to elucidate its information clearly, without running away into metaphor land, where exotic words fill the page with shades of meaning.
Check out these quick tips to get your writing into line for maximum impact:
Use fewer lengthy clauses and prepositional phrases so that your sentences have impact, communicate fast and are clear.
State your point quickly in the article and don't feel obligated to dress it up with extra-colorful language. Further in the text you can play around with imagery, but don't lose the reader's attention before you've made the point in a way that hits hard and isn't obscure. On the other hand:
Don't be afraid to explore interesting language after you've made a clear point. You shouldn't avoid descriptive or imaginative language altogether. Use it in a balanced, appropriate way to make the text unique and feel alive without going overboard.
Write a draft that flows directly from your brain to the page; get a lot of language on the screen that comes in your mental stream quickly and without censorship. After you get your ideas onscreen, then change your focus to brevity and clarity. Go through the text to eliminate extraneous language. Clean up rambling, tighten up the grammar and make the grammatical logic perfect. Seeing the writing as a two-step process starting with lots of words and ideas and cutting it down on a second pass through the text ensures that you've tapped your imagination to the fullest.
In the end, you want to make sure your article works elegantly, like a well-oiled machine. Optimizing your texts will add to their value by making them into a writing product that readers trust and that your clients can count on, too.