The Importance of Maintaining a Positive Public Image

by Jenny on December 10, 2012

Guest Post by Becky Wilcox

For any company to be successful, they need to maintain a positive public image. Press can make or break a company. A company’s image is important not only in the face of their consumers, but their associates and competition as well. Just think of how this might affect your company. If you get a bad press review, consumers will often choose “safer” alternatives until the negative press blows over. A company’s reputation can even change in a matter of hours or day.  Some companies choose to contract with a reputation management firm to help maintain a positive public image and prevent or remove negative slander.

Michael Fertik, Founder and Chief Executive Officer of, is a pioneer in the online reputation field. He received the World Economic Forum Technology Pioneer 2011 Award. Articles by Michael Fertik advocate the importance of online reputation management and can be found on many popular news sources, including The Huffington Post, Harvard Business Review and Reuters.

Should Your Company Contract with an Online Reputation Management Firm?

Many people have googled themselves. Often times, you will find your social networking profiles and maybe a few other positive articles. If online searches are drudging up some ugly information that you don’t want the world to know, you may want to consider hiring a company to help repair and maintain your online public image. The last thing you need for a budding business is negative information to go viral. The first thing many potential customers will do when deciding whether or not to utilize your company is look for reviews.

Dr. Frank Farley, renowned psychologist and President of the American Psychological Association, told TIME magazine, “The intimate nature of one's reputation means that any threat to it could also be a significant threat to one's mental health, leaving a person feeling helpless, anxious or even depressed. Our self-concept, our self-esteem, our reputation — all of these are central to who we are.”

What Exactly Can An Online Reputation Management Company Do About Negative Press?

An experienced company will monitor major search engines for false, scandalous and misleading information regarding your company. They will also keep an eye on your major competitors for you. You can have any personal information you don’t want made public erased from the internet. You can also help disassociate you with anyone you may be confused with who has a negative reputation (i.e. someone with the same or a similar name). You have the option to press charges against anyone who is slandering you and will not stop.

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