Too Much Marketing Can Kill Your Company Blog

by Jenny on May 11, 2011

Have you ever stopped to wonder why most people can easily sum up a copywriter blog upon arrival? Determining if the site they are looking at is worth reading or not is usually based on whether or not it appears salesy.

Why is it that the selling part becomes critical, you may ask. That’s because your audience hardly likes to have something they don’t need or want, forced on them.

You can tone down your social media marketing tactics by doing the following:

  • Cultivate relationships. To gain more customers and to get referred by your existing cutomers, you need to create and sustain real connections with your clients. You can do this via social media tools and offline efforts (phone call, sms, notes, etc.).
  • Share useful information. You company blog should have excellent freelance blog writers that can provide relevant data your readers may find of use.
  • Show your true colors. Don’t be afraid to give out your opinion on different issues in your niche. Stay real so that your readers can identify with your company with the human element in blogging and business.

Know more ideas on how to get new clients with your corporate blog by contacting us today!

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