Top 10 Ways to Promote Your Business Blog

by Jenny on March 7, 2011

Top 10 Ways to Promote Your Business BlogStudies show that business blogs are an effective tool to gather sales. With this trend, promoting your company blog becomes essential because you must find different channels to reach your target audience.

Here are 10 methods to try:

  1. Some businesses overlook using the company’s main website as a channel. Include a page tab on the main page or a side tab linked to your company’s blog.
  2. Leave a comment on other industry blogs with your name linked to your blog.
  3. Have employees include the blog URL in their email signature.
  4. Submit your blog to existing social bookmarking sites.
  5. Update your business cards, catalogs, direct mail and print ads to include your blog’s URL.
  6. For FAQs, feature them as a blog service geared for new customers.
  7. Utilize Facebook, Twitter and other social networking sites to further promote your company blog.
  8. If your blog seems to be invisible online, submit its URL to Google.
  9. Have your business blog included in blog directories for easy search by customers and potential clients.
  10. Share your blog during speaking engagements, conventions, meet-ups and the like. Don’t underestimate the power of the word-of-mouth.

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