Apple iPods. Tide Laundry Detergent. Lexus, a automobile legend in its own time, with blue, leather-upholstered, Lexus logo front-row seating at Major League Baseball's Washington Nationals Ballpark. We can learn much from these icons of modern marketing about building brand identity like a pro.
- Build a quality brand. Apple, Lexus and Proctor & Gamble's Tide are classic examples. Take Apple. Before the first iPhone model was introduced, the company was stagnant, resting on the laurels of its original invention the Macintosh Computer. By the time the iPhone 4 was released, Apple common stock had skyrocketed from $6 to $600 a share. iPhone buyers continue to line-up to buy the newest models.
- Lexus. Many buyers prefer the status and prestige of driving the newest Lexus. An instant-hit in the U.S., based in large part on parent company Toyota's reputation, Lexus' beauty, innovation and quality mean "December to Remember" is here to stay.
- What drives consumers to pay a premium price to buy Tide Laundry Detergent? Brand quality and TV advertising have persuaded decades of consumers that using Tide will help keep their new clothes looking newer, longer. The latest wrinkle is Tide Pods, containing Tide Detergent, color-safe bleach and fabric softener all in-one. Tide Pods are a hit!
On the Internet, hits are crucial to brand identity. Digital content creation using SEO product descriptions and social media optimization (SMO) will help drive more visitors to your web site, creating more traffic and more hits to build your brand faster.
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