What is Search Engine Optimization and Social Media Optimization and Why Is It Important?

by Jenny on August 16, 2012

You've been in business a long time, but sales aren't what they used to be due to the current economic climate.  Or, maybe you're starting a brand new business and want to optimize your sales and marketing efforts by using the world wide web.  In either case, you will more than likely benefit from today's topic: What is search engine optimization (SEO) and social media optimization (SMO) and why is it important?

Search engine optimization is the practice of using various methods to enhance search engine rankings on the Internet.  Such methods include creating web content like articles and blogs that contain SEO product descriptions to enhance a company's visibility and move brands, products and services to page one of the rankings on major search engines like Google, Yahoo, and MSN.  Other SEO enhancements include editing or adding to HTML code, employing linking strategies, or manipulating site navigation features.  

By contract, social media optimization helps companies gain greater visibility by enhancing their website's location through linkage to more highly visible SMO search engines like Tehnorati.  The ultimate goal is to have the businesses' brand, products and services included in blogs, video logs, and podcasts.

Content marketing services that specialize in digital content creation are your best bet for maximizing your online reach and bolstering your businesses' overall productivity.

Contact Business Blog Writers for a comprehensive review and evaluation of your online sales and marketing campaign today.  



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