Why Business Blogs Mean Business

by Jenny on February 3, 2011

Why Business Blogs Mean BusinessIt’s a fact that when you want to succeed with your business, you need all the luck, hardwork, tricks of the trade and know-how to help you achieve that. One of those is to set-up a company blog. You might think that your main website is enough but here are 3 facts on why weblogs mean serious business:

  1. More than half of Internet users read blogs. Technorati and eMarketer did research that showed by 2014, more than 60% of people online will be following a blog or blogs. This means being visible to potential clients.
  2. Blogs build trust. Being transparent in nature and written with a personal voice, help readers build relationships with blogs. Razorfish and Technorati did a study that indicated 47% of people refer brands if they read it from a blog rather than through other social media marketing service like Facebook or Twitter.
  3. Lead generation is a product of a blog. Blogs can turn your readers into customers. This is one of the many benefits your business can have based on your website content ideas.

Need more information on how to write a blog? Contact us for a free quote now.

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