Why is Blogging Important?

by Jenny on January 25, 2010

As you hear about how blogging is all the rage these days,  you may be wondering why blogging is important.

Perhaps you have heard of Search Engine Optimization (SEO)?  SEO is a way to improve your volume or quality of traffic through an organic search (a natural or unpaid search).

When a site appears higher on the results listings, the more visitors will hit it.

Search Engine Optimization Relies On Three Things:

  • Content
  • Links
  • Architecture

There is a formula to make SEO work and it involves these three factors.  You’ve got to have content with keywords and you then need to take the time to weave those keywords into the content, titles and headlines of your blog posts.

As far as links and architecture are concerned, you need both internal and external links.  Internal links are ones that link one page to another page of your own site or blog.  External links, however, are awarded to you through Google, Yahoo! and Bing.  You’ve got to get search engines to consider your site and your blog as important and trustworthy and authoritative.

It’s an art and a science, but it is easy when you have the best blogging tools.

Does all this sound time-consuming and unreachable?  We can help as the best blogging system around- contact us.

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