Why Its Important For Zippo To Have Help Creating Web Content

by Jenny on September 23, 2011

Zippo Animal LighterZippo is synonymous with lighters and the company has truly become a household name over the past 75 years.  Zippo lighters are both well known and an excellent product, but the average person does not know that Zippo also makes writing utensils, watches, and butane torches.  This is on top of making wind and water proof lighters as well as hand warmers. Zippos is more than the company name has become associated with and all the products are up to Zippo’s quality.

Zippo does have an online community that offers downloads, contests, games, and tips for using Zippo products, but the community could become much larger if Zippo would hire a professional blogger. By making use of freelance content writers Zippo could have a daily blog entry to which customers could respond. Another aspect may be to have a professional blogger edit shared stories from Zippo users to create a shared story page. Zippo could even run a contest for the best story using a Zippo’s product and give away a gift basket or other free product from Zippo.

Blogging is a proven marketing technique that could improve business for even Zippo. To learn more about business blogging contact us.

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