Why Use Long Tail Keywords?

by Jenny on October 27, 2010

Have you heard that using long tail keywords is the way to go? The competition for the top ranking key words is tough, and chances are if your site is new it will not land at the first page of Google search listing results. Long tail key words have less competitors and your site had a better chance of appearing at the first page.

Many new site owners and those who are planning to market a product, a service or share information on the Internet may use this long tail content strategy to start getting the results that they desire. For example, if the top converting key word for a skin product is anti-aging creams, then you might prefer to use another key word based on the product that you are promoting.

For example, if the product’s name is Skin Renew, then you can use the keyword phrase, “Skin Renew treatment”. Maybe sooner or later your site will land on the first page of Google search listings results for top converting key words. A good way to start with the content creation of your site is to focus your efforts on long tail key words. If you look at the Google key word tool, try to find a key word that has less competition and at least 300-500 searches in a month.  You will be able to climb up the rank faster in a specific key word search if you don’t have to battle is out with authority sites such as Wikipedia.

Content creation with the right key words will help you converting traffic to your site. If you need help creating quality content for your website or for article marketing, use the professional services of Business Blog Writers and ask for a free quote.

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